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6 Cards in this Set
- Front
- Back
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Production approach |
-Focused on DEVELOPING MASS PRODUCTION techniques TO PRODUCE GOODS |
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Selling approach |
-Sales orientated to beat competition -FILM AND RADIO to advertise products |
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Marketing approach |
-Market research finding out what customers want |
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Corporate social responsibility |
Public concern about RESOURCES and POLLUTION |
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Customer orientation |
Customer satisfaction through marketing decisions |
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Relationship marketing |
-Priority on customer retention |
