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36 Cards in this Set

  • Front
  • Back

Term: Isegoria

A guarantee of the opportunity to speak freely in public assemblies

Term: Polis

Independent city state

Term: Sophos

Wise or skilled

Term: Logographers

Speechwriters

Term: Dissoi Logoi

Contradictory arguments

Term:

Inventing arguments for and against a proposition

Term: Endoxa

Premises that were widely believed or taken to be highly probable

Term: Kairos

A favorable situation or opportune moment ( closely related to the concept of dossoi logoi)


- Referred originally to momentary opportunities


- Also refers to situation and audience adaptation


- refers to the ability to maximize the moment

Term: Epideixis

A word describing a speech prepared for a special occasion

Term: Heuristic

Discourse's capacity for discovery of facts, insights, or self awareness.

George Kennedy's definition of rhetoric

“the energy inherent to emotion and thought, transmitted through a system of signs, including language, to others to influence their decisions or actions.”

Definition of Rhetorical Theory

“Rhetorical Theory is the systematic presentation of rhetoric’s principles, it’s various social functions, and how the art achieves its goals.”

Characteristics of Rhetorical Discourse (6)

Planned


Adapted to an audience


Shaped by human motives


Responsive to a situation


Persuasion-seeking


Concerned with contingent issues

Term: Appeal

Appeals are strategies of language that aim to elicit an emotion or engage the audience’s commitments.

Term: Arrangement

Arrangement refers to the planned ordering of a message to achieve the effect of persuasion, clarity, or beauty.

Term: Aesthetics

Elements which add, form, beauty, and force to symbolic expression

Elements of Persuasion-Seeking (4As)

Argument


Appeal


Arrangement


Aestetic

Social Functions of Rhetoric

Testing Ideas


Assisting Advocacy


Can Distribute Power


Discovering Facts


Shaping Knowledge


Building Community



5 Chapter 1 terms to use in context

Rhetoric


Aesthetics


Contingent Issues


Symbol


Ideology

Checklist to Include:

Outline with 3 main points


Define 5 textbook terms in context per chapter


A relevant example

Contributions of Sophists as a whole (5)

- Centrality of persuasion to civilized discourse


- Shaped the development of academia


- Relativity of truth


- Conventionality of law


- Rhetoric as the center of education

Most influential Sophists

Gorgias




Protagoras




Isocrates

Gorgias (3)

- Great early teacher of rhetoric


- 3 part formula of skepticism


- Emphasized style, ornament, and aural quality

Protagoras (3)

- Developed the underlying philosophy of rhetoric


- Divine beings are virtually unknowable by humans


- Practical approach to reasoning

Isocrates (3)

- Master of rhetoric


- Advocated for high moral standards


- Elevated rhetoric to a society-transforming construct

Term: Arete

Virtue

Term: Demos

The people, ordinary citizens

Term: Dialectic

Rigorous, critical questioning

Term: Doxa

Belief; mere opinion

Term: Episteme

True knowledge

Term: Hedone

Desire

Term: Kolakeia

Flattery

Term: Pistis

Mere Belief

Term: Psychagogia

Art of influencing the soul

Term: Rhetorike

an art concerned with words

Term: Techne

a true art or discipline