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38 Cards in this Set

  • Front
  • Back

variet

breadth

assortment

depth

trend with breadth

towards depth

trend with assortment

more narrow

forward integration

manufacturers selling things

what do retailers provide

break bulk, services, hold inventory, provide assortment

how to win in supermarket game; who's currently winning

emphasize freshness, ethnic, private labels; walmart



what store category is fastest growing

supercenters/warehouse clubs

supermarket

:(

warehouse clubs

:| doing well but hard to break into because of dominant players (costco, sams club)

discount stores

:| walmart and target already ahve it on lock down; theyre opening newer stores in smaller formats

convenience strores

:) small and nimble enough to adapt

department stores

:( outdated model

category specialist

:) fits how consumers want to shope-- purposeful, direct

drug stores

:} aging population loves ot buy drugs

extreme value retailers

:)))))))) growing really well because people are POOr

whats the biggest retail channel

store, followed by interenet

benefits of in person shopping

touch and feel, good for impulse, service, reduced risk

benefits of internet

deeper and broader selection, convenient, more information,

hedonic needs

sufices an experiential need

buying decision process

information search, eval of alternatives to create consideration set, purchase, post purchase eval

four types of decision makers

extended problem solving (high financial risk)


limited problem solving (some experience)


habitual (brand/store loyalty)


impulse (POP influences

difference between brand/store loyalty

one will follow brand to any store; the other store experience is what makes ppl go there

when do u create habits in shoppers

life changing moments (births, deaths, etc)

sustainable elements in retail strategy

location, customer loyalty, service, IS

non sustainable compt advantage features

employees, more merch, prices, more ads

unplanned locations

no centralized management like the ave

planned locations

shopping center

gross leasable area

entire place dedicated to one store

free standing

reliant on advertising for pull, like olive garden

mainstreet/innercity

surprisingly profitable b/c of high markups, the main area of a district

shopping centers

100% dependant on surrounding areas

central business distrcit

requires more security and parking, but high traffic area and hub for public transport

inner city

high profit margins b/c of built in non mobile populations

principal of cumaltive attraactiveness

like attracts like and they dont cannabalize

primary market

65

secondary `

20

tertiary

rarely visited