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6 Cards in this Set
- Front
- Back
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- type of merchandise or services offered - variety and assortment of merchandise offered - level of customer service - price of the merchandise |
Four elements of the retail mix are particularly useful for classifying retailers: |
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Displaying merchandise Accepting credit cards Providing parking Being open at convenient hours |
Services offered by retailers: |
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- Emphasizing fresh perishables - Targeting green and ethnic consumers - Providing better value with private-label merchandise - Providing a better shopping experience |
Conventional supermarkets are differentiating their offerings by: |
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Department stores Full-line discount stores Category specialist Specialty stores Drugstore Extreme- value retailers Off-price retailers Outlet stores |
The major types of general merchandise retailers are: |
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- Intangibility - Simultaneous production and consumption - Perishability - Inconsistency of the offering to consumers |
Differences between service and merchandise retailers: |
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- Independent, single-store establishments - Corporate chains - Franchises |
Types of retail ownership: |
