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16 Cards in this Set

  • Front
  • Back

Variety

Is the number of merchandise categories a retailer offers.

Variety

Is often referred to as the breadth of merchandise.

Assortment

Is the number of different items offered in a merchandise category.

Assortment

Is referred to as the depth of merchandise.

Conventional supermarket

is a large self service retail food store offering groceries, meat, and produce, as well as some non-food items, such as health & beauty aids and general merchandise.

Fresh merchandise

Categories are located in the areas around the outer walls of supermarkets known as the power perimeter and included the dairy, bakery, meat, florist, produce, deli & coffee bar.

Green merchandise

conventional supermarkets are offering more fair trade, natural, organic, and locally sourced foods for the growing segment of consumers who are health and environmentally conscious.

Faith trade

Is the practice of purchasing from factories that pay workers a living wage, considerably more than the prevailing minimum wage, and offer other benefits such as on-site medical treatment.

Ethnic merchandise

In addition to adding more ethnic merchandise in conventional supermarkets,retailers are opening supermarkets targeting hispanic consumers.

Private label merchandise

Conventional supermarket chains are leveraging their quality reputation to offer more private label merchandise.

Improving the shopping experience

creating an enjoyable shopping experience through better store ambience and customer service is another approach that supermarket chains use to differentiate themselves from low-cost, low price competitors.

Supercenters

Are large stores 160,000 to 200,000 square feet that combine a supermarket with a full line discount store.

Hypermarkets

Are also large combination food 60 to 70% and general merchandise 30 to 40% stores.

Warehouse clubs

are retailers that offer a limited and a regular assortment of food and general merchandise with little service at low prices for ultimate consumers and small businesses.

Convenience stores

Provide a limited variety and assortment of merchandise at a convenient location in 3,000 to 5,000 square foot stores with speedy checkout.

Service retailers

Firms that primarily send services rather than merchandise, are a large and growing part of the retail industry.