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37 Cards in this Set
- Front
- Back
the largest level in the buying organization is called:
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merchandise group
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A ------- is an assortment of the items that a customer sees as reasonable substitutes for each other
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category
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which of the following is a vendor who forms an alliance to help gain consumer insight, satisfy customer needs and improve performance and profit across a category
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category captain
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how can a retailer make effective use of GMROI figures?
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all of the above
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when there's high inventory turnover, you can expect less of a risk for markdowns because:
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merchandise isn't in the store
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which of the following merchandise categories is purchased in much of the same way as fashion merchandise?
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seasonal merchandise
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which of the following best describes a fad?
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merchandise category that generates a lot of sales for a short period of time
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some retailers retain a ---- in which sales people record out-of-stock items and requested merchandise
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want book
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which of the following best describes variety?
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the number of different merchandising categories within a store
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------ is the number of skills within a category
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assortment
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national brands are also called ------ brands
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manufactured
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which of the following is true about licensed brands?
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all of the above
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which of the following is a drawback of selling private label merchandise?
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significant investment is needed to develop, manage and market private labels
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which of the following issues do buyers prepare to discuss with vendors during negotiations meeting?
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all of the above
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intellectual property would include which of the following?
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copyrights
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when are granting exclusives legal?
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when consumers have alternative sources for a similar product
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by showing common goal, buyers and vendors:
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can pool their strengths and abilities to exploit potential opportunities
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which of the following is the major cost controlled by a store manager?
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employee cost
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what is the first step in the employee management process?
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recruiting and selecting
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which of the following is a good technique for conducting a job analysis?
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observe efficient employees performing tasks that need to be done
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which of the following contains information about the applicant's employment history, previous compensation, reason for leaving, previous employment, education and training, personal health, and references?
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job application
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which of the following is true about references?
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references are a good way to verify information given on an application form
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what is the benefit of using realistic job previews when screening job applicants?
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to decrease employee turnover
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which of the following would be inappropriate to ask at an interview?
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where were our parents born
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Title VII of the civil rights act"
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prohibits dicrimination on the basis of age, color, nation origin, and religion
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the process whereby one person attempts to influence another to accomplish some company goal or goals is called:
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leadership
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who should evaluate the performance of an employee who works in a store's gift wrap department?
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the employees immediate supervisor
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a retailer could influence customer buying behavior by:
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all of the above
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the americans disablitites act:
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protects people with discrimination in employment, transportation, public accomodations, telecommunications and the activities of the gov't
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the trade-off between ease of finding merchandise and providing a varied and interesting layout is determinded by:
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the needs of the cutomers shopping at the store
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to design s good store layout, store managers must:
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create a store layout that entices customers to purchase more than they originally planned
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which store design contains long gondolas of merchandise and aisles in a repetitive manner?
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grid
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which of the following stores are likely to use a racetrack store layout?
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JCPenny
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the ----- layout arranges fixtures and aisles assymmetrically
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free form
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which of the following is an example of a feature area?
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point-of-sale areas
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and end cap:
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has high visibility
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which of the following should a retailer consider when allocating space to merchandise?
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inventory turnover
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