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22 Cards in this Set
- Front
- Back
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Quantitative data |
✅- objective and can be analysed ❌- fairs to consider emotions |
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Qualitative data |
✅- more detailed ❌- difficult to analyse l |
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Primary data |
✅- authentic ❌- time consuming |
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Secondary data |
✅- easily accessible ❌- may not meet the needs |
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Nominal data |
Frequency count |
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Ordinal data |
Numbers ordered eg scale from 1-10 |
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Interval data |
Measurements taken from a numerical scale |
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Mean |
✅- most sensitive ❌- easily distorted |
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Median |
✅- not affected by extreme values ❌- doesn’t include all data |
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Mode |
✅- Easiest to measure ❌- unrepresentative |
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Range |
✅- easiest to measure ❌- only takes into account the most extreme values |
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Large standard deviation |
Lot of variation |
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Small standard deviation |
Not a lot of variation |
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Significance levels |
P < 0.05 95% certain it’s not down to chance |
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More stringent levels of significance |
Drug testing etc |
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Type 1 error |
False positive Wrongly accepting the hypothesis and rejecting the null Believing your results are significant when they are not |
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Type 1 error |
False positive Wrongly accepting the hypothesis and rejecting the null Believing your results are significant when they are not |
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Type 2 error |
False negative Wrongly rejecting the hypothesis and accepting the null Believing your results aren’t significant when they are |
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Content analysis |
Summarise communication in a systematic way by turning it into quantitative data 1) creates an aim 2) select a sample 3) create coding units 4) goes through sample marking coding units 5) total frequencies counted |
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Content analysis evaluation |
✅ - statistical analysis becomes possible ❌- reductionist ❌ - researchers subjective views can influence it |
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Thematic analysis |
1) familiarise yourself with data 2) produce coding units 3) look for themes 4) define and name each theme 5) write up report |
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Content and thematic analysis |
Similarities 1) both are ways of analysing qualitative data 2) both involving coding Differences 1) content covers into quantitative 2) themes emerge in thematic but coding units are created in content |
