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74 Cards in this Set
- Front
- Back
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amplification |
content that follows the lead and fills out the rest of the story |
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audit |
the formal report of activities |
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anniversary celebration |
special event used by companies to bring attention to their heritage and longevity in the community |
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bonus |
sum of money or extra vacation time given in addition to the usual compensation
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buying signal |
statement or action by a customer that signals he or she is ready to close the sale |
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cover letter |
letter of introduction identifying the purpose and contents of the media kit |
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commission |
1. a method of paying sales associates that allows them to keep a certain percentages of every sale they make. 2. a % of money given to an agent who assists in a media buying business transaction. |
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celebrity appearance |
special event that features a well known individual from inside or outside the fashion industry to promote a new product or designer line. |
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commentary |
oral delivery of info used to identify trends of the season, used to inform and entertain the audience and interpret clear fashion statements in order to help sell the merchandise |
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consumer show |
fashion show directed toward consumers |
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created audience |
audience established after the show is planned as a result of public relations and advertising |
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dresser |
individual who helps the model change in the dressing area |
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fashion show |
event where the latest fashion, fabric, and color trends in apparel and accessories are presented to an audience using live models |
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fashion show diary |
a document, in prit or electronic form, that chronicles all of the steps in planning budgeting, and implementing a fashion show or special event and evaluates various elements of the program aka special event diary |
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feature story |
prominent article that is og, descriptive and has human interest approach, highlighting something that is not necessarily immediate or had news. |
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fashion show director |
individual who produces fashion show or delegates a member of the fashion or public relations office to oversee the production. |
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formal runway show |
conventional presentation of fashion, similar to a parade, in which merchandise is presented in consecutive order. |
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greeting approach |
a pleasant salutation expressing food wishes to the individual |
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guaranteed audience |
audience established before the show is planned, made up of individuals who will attend regardless of the fashions shown |
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hard sell |
a way of presenting merchandise to push customers to buy a product they may to want immediately |
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hybrid story |
story that is a combo of a news story and a feature story |
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inverted pyramid |
writing style in which the most important info comes first ad the paragraphs are arranged in descending order of importance |
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issues mmgt |
proactive process of anticipation, identifying, evaluating and responding to public policy issues that affect organizations relationships with their publics |
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image consultant |
experts who help individuals create a positive self image. |
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incentive program |
motivational tool designed to increase the productivity of sales associates at the retail level |
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ideal chart |
list of al the categories of merchandise that will be represented in a fashion show |
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individual model lineup form |
list of garments, in the order to be worn by each model |
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informal fashion shows |
show type that present merchandise on models in a casual environment |
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institutional event |
event that exchanges the image of the company by exhibiting food corporate citizenship, embellishing customer relations, contributing to the community economic development, or promoting a charitable cause |
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lead |
one or two sentences that summarize a news store; who what where when and why |
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lobbying |
building and maintaining relationships with gov officials, primarily to influence legislation and gov regulations |
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line up |
listing, in order of appearance, of models and the outfits they will be wearing |
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media content analysis |
a research technique for systematically analyzing messages in the media |
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media kit |
a prepackages set of promo materials used as a public relations comm. tool to generate news stories about a fashion brand |
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merchandise approach |
greeting that makes direct reference to the merchandise |
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mannequin modeling |
form of informal modeling in which the model acts as a live mannequin in a store window or on a display platform |
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merchandise coordinator |
person responsible for collecting and styling merchandise, fitting the merchandise to the models, preparing the merchandise behind the scenes, and returning the merchandise after the show |
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merchandise event |
special event planned to influence the sale of goods |
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merchandise selection |
designation of apparel, shoes and accessories for presentation in a fashion show |
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museum exhibit |
presentation of clothing and accessories with artistic items in an interpretive setting at a museum |
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news release |
format used to pass info from a public relations practitioner to a media outlet, aka press release or media release |
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news story |
type of news release that presents the most important info first and the rest of the paragraphs in defending order of importance |
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newsworthiness |
determination of whether or not a topic is interesting enough for people to want to know about it |
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newsworthy |
a topic that the public will want to hear or read about |
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order getter |
sales associates who initiate and develop business relationships, use creative selling techniques and assist customers with purchase decisions |
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order taker |
sales associate who collects and process orders that have been initiated by the person purchasing the team, simply recording the buyers specifications and providing what is requested |
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photo op |
an opportunity for the media to take photographs |
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press conference |
aka news conference. a gathering of media reports by a fashion brand seeking publicity for a newsworthy happening |
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practitioner |
d |
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public affairs |
the task of working with consumer and governmental agencies, representing the fashion brand to the greater public and maintaining the co's positive image on a national and or local community level |
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public opinion |
the combined beliefs and feelings of a specific public at a given moment in time, based on influences that surround them in society |
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public relations |
the distinctive mgmt. function that helps establish and maintain mutual lines of comm. understanding, acceptance, and cooperation between an organization and its publics |
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publicity
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communication that seeks to tell others about a product, service, idea or event |
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personal selling |
the direct interaction between the customer and the seller for the purpose of making a sale |
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profit sharing |
plan that offers employees a chance to purchase a stock in the co. and an opportunity to receive shares of any profits earned by the company |
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product demonstration |
special event that illustrates how consumers can use merchandise |
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product launch |
special event planned to set in motion the promo and sale of new products |
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production show |
dramatic or theatrically produced fashion show featuring theatrical backdrops and scenery, lighting effects, live or specially produced music and dancing or specialized choreography to create a highly energized even aka dramatized or spectacular show |
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relationship mmgt |
the use of public relations strategies and tactics to foster and exchange the shared interest and values of an organization and the publics important to its success |
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rehearsal |
practice performance, held in private in preparation for public performance |
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salary enhancement |
special bonus or profit sharing incentive used to motivate sales associates |
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salesmanship |
ability so sell goods in a fair, sincere, and distinctive manner |
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sales person |
an individual who represents a company to customers by performing one or more of the following activities; prospecting, communicating, selling, servicing, information gathering and relationship building |
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social sciences |
disciplines that study human behavior and society |
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stakeholder |
a person with an interest in an organization or an issue related to the organization |
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soft sell |
presenting merchandise in a discriminating, non forceful way |
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straight salary |
fixed amount of money paid to an employee in return for work performed
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suggestion selling |
offering related merchandise to the consumer, such as accessories, larger quantities of the same merchandise in other colors, promotional merchandise or advertised merchandise |
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script |
1. written copy that will be read by performers. 2. printed version of a show narration; includes the words tone spoken and important technical directions |
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special event |
a one time occurrence with planned activities, focus on a specific purpose, to bring attention to a fashion brand, retailers or organization or to influence the sale of merchandise |
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stylist |
a person who interprets the clothes into appropriate groups and sequential order to put the collection in the best light, providing creative input to the designer and the show producer to present the clots flawlessly |
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trading up |
process of substituting higher priced merchandise for lower priced merchandise during presentation |
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trunk show |
event that presents garments from a single manufacture or designer in an informal fashion show in a retail store |
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vendor week |
special event that features a merchandise brand or category aka category week |
