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15 Cards in this Set
- Front
- Back
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In multinational enterprises (MNEs), third-country nationals: a. come from neither the parent country nor the host country b. come from the parent country of the MNE and work at its local subsidiary c. are individuals from the host country who work for the MNE d. are individuals who work in the host country but come from parent country of the MNE |
a. Come from neither the parent country nor the host country |
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A(n) _______ emphasizes the norms and practices of the parent company (and the country of the MNE) by relying on parent-country nationals (PCNs) a. polycentric approach b. ethnocentric approach c. regiocentric approach d. acrocentric approach |
b. Ethnocentric approach |
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Which of the following statements is true of multinational enterprises' (MNEs') strategic postures and staffing approaches? a. MNEs pursuing a home replication strategy disregard the nationality of employees b. MNEs pursuing a transnational strategy staff their subsidiaries with a parent-country nationals (PCNs). c. MNEs pursuing a global standardization strategy often require a geocentric approach. d.MNEs interested in a localization strategy hire parent-country nationals (PCNs) to head subsidiaries |
c. MNEs pursuing a global standardization strategy often require a geocentric approach. |
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_____ is leaving one's home country to work in another country. a. expatriation b. repatriation c. deportation d. inpatriation |
b. Expatriation |
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Expatriates acting as ambassadors: a. Represent the interests of the subsidiaries when interacting with headquarters b. Train the local employees for their replacements c. Facilitate the socializations process to bring subsidiaries into a multinational enterprise's global orbit d. Build local capabilities where local management talent is lacking |
a. Represent the interests of the subsidiaries when interacting with headquarters |
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To avoid expatriate failure, which of the following is true of the firms using only individual dimensions to select expatriates? a. They give preference to employees who prefer working at the headquarters. b. They give preference to employees who prefer working in foreign subsidiaries c. They prefer employees with some command over the local language d. They prefer employees with strong technical abilities and cross-cultural adaptability |
d. They prefer employees with strong technical abilities and cross-cultural adaptability |
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_____ refers to longer-term, broader preparation to improve managerial skills for a better career. a. Development b. Staffing c. Compensation d. Performance appraisal |
a. Development |
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Training and development programs for expatriates who are assigned to work for a short period in a foreign country should ideally: a. Involve survival-level language training b. Be in-depth and rigorous c. Include sensitivity training conducted in a foreign language/culture environment d. Involve their spouses as well |
a. Involve survival-level language training |
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______ is the process of returning to expatriate's home country after an extended period overseas. a. Repatriation b. Expatriation c. Emigration d. Appellation |
a. Repatriation |
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______ is the flow of products, services, finance, and information that passes through a set of entities from a source to the customer. a. Market flow b. Supply chain c. Demand flow d. Revenue chain |
b. Supply chain |
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_____ refers to activities to plan, organize, lead, and control the flow of products, services, finances, and information that passes through a set of entities from a source to the customer. a. Contingency planning b. Demand chain management c. Supply chain management d. Enterprise resource planning |
c. Supply chain management |
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In the context of marketing mix, localization can be adopted by: a. Selling the same product worldwide b. Selling entirely new and customized products to the local markets c. Selling a product that is successful in the home country d. Selling products that appear to be locally adapted |
d. Selling products that appear to be locally adapted |
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In the context of market segmentation, unlike global citizens, global dreamers: a. May not be able to afford, but nevertheless admire, global brands b. Are skeptical about whether global brands deliver higher-quality goods c. Are most likely to lead anti-globalization demonstrations d. Believe that not all global brands are acceptable in the market |
a. May not be able to afford, but nevertheless admire, global brands. |
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In the context of marketing mix, the term ______ refers to the expenditures that customs are willing to pay for a product. a. Value b. Price c. Margin d. Promotion |
b. Price |
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_____ refers to efforts to create, develop, and defend markets that satisfy individual and business customers. a. Marketing b. Supply chain c. Sales d. Business management |
a. Marketing |
