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45 Cards in this Set

  • Front
  • Back

Strategic Management is an art and science of blanks, cross-functional decisions that enable an organization to achieve its objectives

Formulating


Implementing


Evaluating

In essence, the strategic plan is the company's blank

Game plan

3 Stages of the Strategic Management Process

Strategic Formulation


Strategic Implementation


Strategic Evaluation

Strategy Formulation

1. Vision and Mission


2. External Opportunities and Threats


3. Internal Strengths and Weaknesses


4. Long-term Objectives


5. Alternative Strategies


6. Strategy Selection

Logical plan to meet the company's objectives

Formulation

Putting the plan into action

Implementation

To know which part of the operation to improve

Evaluation

Assessment of oerformance

Evaluation

Deviation between the standard and actual value

Evaluation

Decisions of different departments should be aligned together in meeting the company's objectives

Cross functional decisions

Long term perspective

Strategy

Short term perspective


Maneuvering


On the spot

Tactics

What do we want to become

Vision

Speaks of a purpose of an organization

Mission

The company's values and priorities

Long term objectives

A lot of alternative sources of actions

Alternative selections

Beyond the operation of the business

External

Issues in Strategy Formulation

*Business to enter


*Business to abandon


*Allocation of resources


*Expansion or diversification


*International markets


*Mergers or joint ventures


*Avoidance of hostile takeover

Offer more products and services

Diversification

Be able to compete globally

International Markets

Combine forces to survive

Mergers or joint ventures

Results from tough managerial choices among numerous good alternatives and it signals commitment to specific markets, policies, procedures, and operstions in lieu of other less desirable courses of actions

Strategic plan

Strategy Implementation

1. Establish annual objectives


2. Devise policies


3. Motivate employees


4. Allocation of resources

Includes developing a strategy supportive culture

Strategy implementation

Redirecting marketing efforts and preparing budgets

Strategy implementation

Development and utilization of information systems

Strategic implementation

Linking employee compensation to organizational performance

Strategy implementation

Mobilizing employees and managers to put formulated strategies into action

Implementing strategy

Requires personal discipline, commitment and sacrifice

Implementing strategy

Stimulate managers and employees throughout an organization to work with pride and enthusiasm towards achieving stated objectives

Implementation

Review external and internal factors that are the bases for current strategies

Strategy evaluation

Measuring performance and taking corrective action

Strategy evaluation

Managers must need to know when particular strategies are not working well

Strategy evaluation

3 Hierarchical levels

Corporate


Divisional or strategic business unit


Functional

Described as an objective, logical, systematic approach for making major decisions in an organization

Strategic Management Process

Useful for making decisions in situations of great uncertainty or little precedent

Intuition

Based on the belief that organization should continually monitor internal and external events and trends so that timely changes can be made as needed

Strategic management process

Successful organizations effectively manage change, continuously adapting their bureaucracy, strategies, systens, products and cultures to survive the shocks and prosperous from the forces that decimate the competition

True

Anything that a firm does especially well compared to rival firms

Competitive Advantage

Continually adapting to changes 8n external trends and events and internal capabilities, competencies and resources

Sustainable competitive advantage

Individuals who are most responsible for the success or failure of an organization

Strategist

Develop forecasting models and scenarios

Strategist

Evaluate corporate and divisional performance and spot emerging market opportunities

Strategist

Identify threats and develop creative action plans

Strategist

Any manager who has the responsibility for a unit, profit and loss outcome, direct authority over a major piece of the business

Strategist