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37 Cards in this Set
- Front
- Back
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Lobbyist |
One who's job is to influence legislation |
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Monitor |
One who's job is to gather info but not engage in lobbying |
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Grass Roots Lobbying |
Indirect lobbying mobilizing individual to write, phone, etc about specific issue |
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When writing legislators... |
Write on business letterhead only IF permitted |
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Oldest form of advertising |
Stellae/ tablets |
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O.O.H |
Out of home |
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Area between poster and frame |
Blanking Area |
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Bleed Form |
Goes to the edges of the bulletin |
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Mass medium |
Exposure to variety of economic and social groups |
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Car cards |
Interior display advertising on subway, buses, transit systems |
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Wish fulfillment |
Intimacy of TV makes personality seem closer to viewers |
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Hero worship |
People live ordinary lives, professional sports provide opportunity to look up or down on |
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Vicarious sense of belonging |
Creates support for athletic team |
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Desire for entertainment |
People enjoy reading, watching, lining up for autographs |
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Planters |
Individual delivers to the media about an individual |
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Bookers |
Tries to get an individual on talk shows/ other public venues |
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Double planting |
Exclusive publicity is to give a story to media outlets simultaneously |
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Script |
Prepared speech written on paper |
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Running columns |
Regularly appearing articles of a specific theme or topic in publication |
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B-Roll |
Film or TV footage that plays while announcer speaks over it |
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Percent of marketers that agree social media is good for business |
97% |
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4 deals of business |
Charity Loyalty Individual Friend |
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What do surveys measure |
A moment in time |
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Semantic differentiation |
Gives individuals a choice of 2 opposite concepts. 5-7 choices |
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Semantics |
Relationship between signs/ symbols and concepts/ feelings associated |
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Power |
The ability to control others |
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Power structure |
Multi level, many power actors having input into the community |
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Single power structure includes.. |
Large corporation |
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Power broker/actor |
Individual who has power and influence operating unofficially behind the scenes |
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Reverent power |
Having admiration for someone bc of being older, wiser, high moral beliefs |
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Public opinion |
Sum of individual opinions, collection of views interested in subject |
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Formal opinion leader |
Elected officials, presidents of org, heads of member groups |
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Paratrooper |
Direct mail defined |
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Percentage of opening part of letter |
90% |
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Human inertia |
Pure laziness |
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Mental befuddlement |
Surrounding competition |
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Power broker/actor |
Individual who has power and influence operating unofficially behind the scenes |
