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37 Cards in this Set

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Lobbyist

One who's job is to influence legislation

Monitor

One who's job is to gather info but not engage in lobbying

Grass Roots Lobbying

Indirect lobbying mobilizing individual to write, phone, etc about specific issue

When writing legislators...

Write on business letterhead only IF permitted

Oldest form of advertising

Stellae/ tablets

O.O.H

Out of home

Area between poster and frame

Blanking Area

Bleed Form

Goes to the edges of the bulletin

Mass medium

Exposure to variety of economic and social groups

Car cards

Interior display advertising on subway, buses, transit systems

Wish fulfillment

Intimacy of TV makes personality seem closer to viewers

Hero worship

People live ordinary lives, professional sports provide opportunity to look up or down on

Vicarious sense of belonging

Creates support for athletic team

Desire for entertainment

People enjoy reading, watching, lining up for autographs

Planters

Individual delivers to the media about an individual

Bookers

Tries to get an individual on talk shows/ other public venues

Double planting

Exclusive publicity is to give a story to media outlets simultaneously

Script

Prepared speech written on paper

Running columns

Regularly appearing articles of a specific theme or topic in publication

B-Roll

Film or TV footage that plays while announcer speaks over it

Percent of marketers that agree social media is good for business

97%

4 deals of business

Charity


Loyalty


Individual


Friend

What do surveys measure

A moment in time

Semantic differentiation

Gives individuals a choice of 2 opposite concepts. 5-7 choices

Semantics

Relationship between signs/ symbols and concepts/ feelings associated

Power

The ability to control others

Power structure

Multi level, many power actors having input into the community

Single power structure includes..

Large corporation

Power broker/actor

Individual who has power and influence operating unofficially behind the scenes

Reverent power

Having admiration for someone bc of being older, wiser, high moral beliefs

Public opinion

Sum of individual opinions, collection of views interested in subject

Formal opinion leader

Elected officials, presidents of org, heads of member groups

Paratrooper

Direct mail defined

Percentage of opening part of letter

90%

Human inertia

Pure laziness

Mental befuddlement

Surrounding competition

Power broker/actor

Individual who has power and influence operating unofficially behind the scenes