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16 Cards in this Set

  • Front
  • Back

IABC

International association of business communicators


Go is to advance the competence and ethics of this field created a professional development guide for practitioners to help them identify the skills and knowledge necessary for attaining career goals and ethic review committee to enforce the code of ethics

IPRA

International public relations association


Promotes professional recognition, high standards, and ethics amongs practitioners working in International aspects of public relations

PRSA

Public relations societee of America


The largest public relation professional organization in the world


Fosters the exchange of ideas through its publications and meetings, promotes a sense of professionalism, provide opportunities for continuing education, and encouraging ethical behavior and high standards

Arthur page societee 7 principles of PR

1. Tell the truth


2. Prove it was action 90does/10say


3. Listen to the customer public


4. Manage for tomorrow, avoid problem makers


5. Conduct PR as if the whole company depends on it


6. Company character is expressed by its people


7. Remain calm, patient, and good humored


APR

A credit it in public relations


Encourages professionalism and accountability and public relations


Involves April for the your presentation and panel answer view with 3 I credited practitioners and computer based test

Positive ways PR help

Improves corporate contact and CSR


Search interests of publics in societie


Improves corporate well being

Negative ways PR hurts societie

Promotes corporate interests over a public interest


Creates communication clutter by expanding irrelevant communication


Feel cynicism by alarm people to think that they're just trying to make money

FOIA

Freedom of information. 1966. Government. A bipartisan effort and the US Congress to promote 4 just closer from the executive branch of government.

BCRA

Bipartisan campaign reform act of 2002


AKA the Mccain-feingold


Regulates political election contribution

Benchmark

The place where data begins

AVE

Advising value equivalency


How much you say for advertisement that you got for free. Sometimes gets confused for outcome instead of output

Evaluation

Measuring output versus outcome

Marketing versus PR

Marketing measures out com


Short term focus


Engagement or relationship as marketing tool

Levels of evaluation

Knowledge gain


Opinion change


Attitude change


Behavior change


Repeat behavior


Social or cultural change

Comarative data

Seeing if we can improve

Codes of ethics and standards

Advocacy


Honestly


Expertise


Independence


Loyalty


Fairness