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16 Cards in this Set
- Front
- Back
IABC |
International association of business communicators Go is to advance the competence and ethics of this field created a professional development guide for practitioners to help them identify the skills and knowledge necessary for attaining career goals and ethic review committee to enforce the code of ethics |
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IPRA |
International public relations association Promotes professional recognition, high standards, and ethics amongs practitioners working in International aspects of public relations |
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PRSA |
Public relations societee of America The largest public relation professional organization in the world Fosters the exchange of ideas through its publications and meetings, promotes a sense of professionalism, provide opportunities for continuing education, and encouraging ethical behavior and high standards |
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Arthur page societee 7 principles of PR |
1. Tell the truth 2. Prove it was action 90does/10say 3. Listen to the customer public 4. Manage for tomorrow, avoid problem makers 5. Conduct PR as if the whole company depends on it 6. Company character is expressed by its people 7. Remain calm, patient, and good humored
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APR |
A credit it in public relations Encourages professionalism and accountability and public relations Involves April for the your presentation and panel answer view with 3 I credited practitioners and computer based test |
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Positive ways PR help |
Improves corporate contact and CSR Search interests of publics in societie Improves corporate well being |
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Negative ways PR hurts societie |
Promotes corporate interests over a public interest Creates communication clutter by expanding irrelevant communication Feel cynicism by alarm people to think that they're just trying to make money |
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FOIA |
Freedom of information. 1966. Government. A bipartisan effort and the US Congress to promote 4 just closer from the executive branch of government. |
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BCRA |
Bipartisan campaign reform act of 2002 AKA the Mccain-feingold Regulates political election contribution |
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Benchmark |
The place where data begins |
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AVE |
Advising value equivalency How much you say for advertisement that you got for free. Sometimes gets confused for outcome instead of output |
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Evaluation |
Measuring output versus outcome |
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Marketing versus PR |
Marketing measures out com Short term focus Engagement or relationship as marketing tool |
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Levels of evaluation |
Knowledge gain Opinion change Attitude change Behavior change Repeat behavior Social or cultural change |
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Comarative data |
Seeing if we can improve |
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Codes of ethics and standards |
Advocacy Honestly Expertise Independence Loyalty Fairness |