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5 Cards in this Set
- Front
- Back
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-what is conformity (majority influence)?
-Why do people conform? |
-Describes how in a group situation, a person's attitudes change as a result of pressure of others in a group
-People conform because of a "need for acceptance" or a "need to be right" |
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What is minority influence?
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-In a group situation, minority influences the attitudes and/or behaviour of the majority
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What is obedience?
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-describes orders given by an authority figure, even if distasteful or unfair
-demonstrated by a person who behaves in a way that would be unlikely if they had not been instructed to |
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ASCH (1951)- comparison of line experiment - (APFC)
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-AIM: To look at conformity unambigously and if people will agree.
-PROCEDURES: - Showed participants 2 cards -Asked which one was longer -Repeated 17 times -Person in group was naive (Real), the rest were stooges (confederates) -Stooges purposely gave a wrong answer -FINDINGS: -answers obviously incorrect from stooges -There was a 32% conformity rate -There were important individual differences -about 75% conformed at least once -CONCLUSIONS: -answers were obviously incorrect -Shows the impact a majority can have on an individual -asch was interested in the social and personal conditions that help individuals resist group pressure - |
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ASCH - (C)
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-CRITICISMS: - :) - task was unambigous; control participants who performed the task hardly ever made mistakes :. conformity can be measured in a objective way
-:( - Participants were stressed; this was reported, especially when stooges gave wrong answers -:( - LAcsk EV - how likely is it that COLE happens in real life? |
