Psychology Of Advertising Terms Ch. 17

Front 1

Co-optation

Back 1

A cultural process by which the original meanings of a product or other symbol associated with a subculture are modified by members of mainstream culture

Front 2

Cultural Selection

Back 2

The process by which some alternatives are selected over others by cultural gatekeepers

Front 3

Cultural Production System

Back 3

The set of individuals and organizations that create and market a cultural product

Front 4

Cultural Gatekeepers

Back 4

Individuals who are responsible for determining the types of messages and symbolism to which members of mass culture are exposed

Front 5

Consumerspace

Back 5

Marketing environment where customers act as partners with companies to decide what the marketplace will offer

Front 6

Lead Users

Back 6

Involved, experienced customers (usually corporate customers) who are very knowledgeable about the field

Front 7

Voice of the Consumer

Back 7

An approach to new product development that solicits feedback from end customers well before the company puts a new product on the market

Front 8

Diffusion of Innovation

Back 8

Refers to the process whereby new products, services, or ideas spread through a population

Front 9

Innovators

Back 9

The first to buy; will buy novel products

Front 10

Early Adopters

Back 10

Share many of the characteristics with the innovators, however they are more concerned with social acceptance

Front 11

Early Majority/Late Adopters

Back 11

Thoughtful and careful; open to change

Front 12

Late Majority

Back 12

The mainstream public; wait until innovation reaches mass appeal

Front 13

Laggards

Back 13

Skeptical and very slow to adopt

Front 14

Continuous Innovation

Back 14

A modification of an existing product

Front 15

Dynamically Continuous Innovation

Back 15

A more pronounced change in an existing product

Front 16

Discontinuous Innovation

Back 16

Creates major changes in the way we live

Front 17

Art Product

Back 17

An object we admire strictly for its beauty or because it inspires an emotional reaction in us

Front 18

Craft Product

Back 18

A product we admire because of the beauty with which it performs some function

Front 19

Cultural Formula

Back 19

A sequence of media events in which certain roles and props tend to occur consistently

Front 20

Reality Engineering

Back 20

Occurs when marketers appropriate elements of popular culture and use them as promotional vehicles

Front 21

Product Placement

Back 21

The insertion of real products in fictional movies, TV shows, books, and plays

Front 22

Branded Entertainment

Back 22

When advertisers showcase their products in longer-form narrative films instead of brief commercials

Front 23

Advergaming

Back 23

Where online games merge with interactive advertisements that let companies target specific types of consumers

Front 24

Fashion system

Back 24

Includes all the people and organizations that create symbolic meanings and transfer those meanings to cultural goods

Front 25

Fashion

Back 25

The process of social diffusion by which some group(s) of consumers adopts a new style

Front 26

Cultural Categories

Back 26

The grouping of ideas and values that reflect the basic ways members of a society characterize the world

Front 27

Collective Selection

Back 27

The process by which certain symbolic alternatives tend to be jointly chosen over others by members of a society

Front 28

Trickle-down Theory

Back 28

The perspective that fashions spread as the result of status symbols associated with the upper classes "trickling down" to other social classes as these consumers try to emulate those with greater status

Front 29

Meme Theory

Back 29

A perspective that uses a medical metaphor to explain how an idea or product enters the consciousness of people over time, much like a virus

Front 30

Tipping Point

Back 30

Momentum of critical mass

Front 31

Fashion Acceptance Cycle

Back 31

The diffusion process of a style through three stages: introduction, acceptance, and regression

Front 32

Classic

Back 32

A fashion with an extremely long acceptance cycle

Front 33

Fad

Back 33

A very short-lived fashion

Front 34

Globalized Consumption Ethic

Back 34

The global sharing of a material lifestyle including the valuing of well-known multinational brands that symbolize prosperity

Front 35

Transitional Economies

Back 35

Countries that struggle with the difficult adaptation from a controlled, centralized, economy to a free-market system

Front 36

Creolization

Back 36

Occurs when foreign influences integrate with local meanings