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59 Cards in this Set

  • Front
  • Back
3 Parts of memory
1. Encoding
2. Storage
3. Retrieval
2 types of encoding
1. Automatic Processing
2. Effortful Processing
Automatic Processing
Processing an enormous amount of information effortlessly.
3 things we process automatically
1. Space
2. Time
3. Frequency
Effortful Processing
Committing novel information to memory requires effort just like learning a concept from a textbook. Such processing leads to durable and accessible memories
Key component that enables us to retain information
rehearsal
2 Memory Effects
1. Spacing Effect
2. Serial Position Effect
Spacing Effect
We retain information better when we rehearse it over time.
Serial Position Effect
When your recall is better for the first and last items on a list: primacy and recency
3 ways we encode
1. Encoding meaning
2. Visual Encoding
3. Organizational Encoding
Encoding meaning
Processing the meaning of verbal information by associating it with what we already know or imagine. Encoding meaning (semantic encoding) results in better recognition later than visual or acoustic encoding.
Mnemonics
Memory aids- imagery is at the heart of many memory aids. Mnemonic techniques use vivid imagery and organizational devices in aiding memory.
Organizational encoding
break down complex information into broad concepts and further subdivide them into categories and subcategories
2 types of organizational encoding
1. Chunking
2. Hierarchies
3 Stores of Memory
1. Sensory Memory
2. Working Memory
3. Long-term Memory
Working memory
A newer understanding of short term memory that involves conscious, active processing of incoming auditory and visual-spatial information, and of information retrieved from long term memory
Capacity of working memory
7+/-2
Duration of working memory
20 seconds
Capacity of long term memory
unlimited
What was discovered using the Aplysia?
When learning occurs, the slug releases more of the neurotransmitter serotonin at certain synapses. These synapses then become more efficient at transmitting signals.
Long-Term Potentiation (LTP)
Prolonged enhancement of neural transmission between two neurons (= synaptic enhancement after learning)
Heightened emotions and Memory
Heightened emotions (stress-related or otherwise) make for stronger memories
2 types of long term memories
1. Explicit Memory (declarative)
2. Implicit Memory (nondeclarative)
Explicit Memory
Declarative. Facts and experiences that one can consciously know and declare
2 parts of explicit memory
1. facts- general knowledge
2. Personally experienced events
Explicit memory takes place..
Hippocampus
Example of Explicit memory
What year did Obama become president? 2008
Implicit memory
Nondeclarative. Involves learning an action while the individual does not know or declare what she knows.
2 parts of implicit memory
1. Skills- motor and cognitive
2. Classical and operant conditioning effects
Implicit memory takes place…
Cerebellum
Example of implicit memory
we can type without looking at the keyboard but we can't map out the keyboard if asked.
Retrieval Cues
Memories are held in storage by a web of associations. These associations are like anchors that help retrieve memory
Priming
To retrieve a specific memory from the web of associations, you must first activate one of the strands that leads to it
Contextual effect
Scuba diver example
Deju Vu
"I've experienced this before." Cues from the current situation may unconsciously trigger retrieval of an earlier similar experience
State-dependent memory
We usually recall experiences that are consistent with our mood. For instance, if we learn something while we are depressed, we will be able to more easily retrieve it at another time we are depressed.
Forgetting
An inability to retrieve information
3 reasons for forgetting
1. Encoding failure
2. Poor storage (=storage decay)
3. Retrieval Failure
Encoding failure
we cannot remember what we don not encode
Poor Storage
(= storage decay). Poor durability of stored memories leads to their decay. Unused information will fade away.
Retrieval failure
Although the information is retained in the memory store, it cannot be accessed. Tip of the tongue is a retrieval failure phenomenon.
Interference
Learning some new information may disrupt retrieval of other information
2 types of interference
1. Proactive
2. Retroactive
Proactive interference
(forward acting) occurs when something you learned earlier disrupts your recall of something you experience later
Example of proactive interference
French learned beforehand, interferes proactively with a Spanish exam
Retroactive interference
(backward acting) occurs when new information makes it harder to recall something you learned earlier. Prevented by sleep!
Example of retroactive interference
Spanish learned afterwards interferes retroactively with a French exam
Motivated forgetting
people unknowing revise their memories
Repression
A defense mechanism that banishes anxiety-arousing thoughts, feelings, and memories from consciousness
Memory Construction
While tapping our memories, we filter or fill in missing pieces of information to make our recall more coherent
Misinformation effect
Incorporating misleading information into one's memory of an event
Source Amnesia
attributing an event to the wrong source that we experienced, heard, read, or imagined (misattribution)

*Psychologist rape suspect
Memory source
A frailest part of our memory- don't remember the context of our remembered details.
7 ways to improve memory
1. study repeatedly to boost long term recall
2. Spend more time rehearsing or actively thinking about the material
3. Make material personally meaningful
4. Use mnemonic devices
5. activate retrieval cues- mentally recreate the situation and mood

6. Recall events while they are fresh- before you encounter misinformation
7. minimize interference
2 ways to minimize interference
1. test your own knowledge.
2. Rehearse then determine what you do not yet know
Recall
The person must retrieve information using effort.
Recognition
The person must identify an item among other choices.
A multiple choice test requires
recognition
A fill in the blank tests requires
recall