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19 Cards in this Set
- Front
- Back
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Definition of conformity |
Yielding to group pressures, also known as majority influence |
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Definition of compliance |
Publically, but not privately going along with majority influence to gain approval |
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Definition of identification |
Public and private acceptance of mahorufu influence in order to gain group acceptance |
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Definition of internalisation |
Public and private acceptance of a majority influence, through adopting group belief systems |
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What are the 2 types of conformity by Deutsh |
Informational social influence and normative social influence |
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Describe what informational social influence is |
ISI is when individuals are uncertain and look at the behaviours and opinions of others to help shape their own behaviours. |
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What is normative social influence |
Individuals want others to like them and respect them, not rejecting them. A way to gain this respect is to agree with them whether or not the individual truly agrees |
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Give a example of research done to support ISI |
Jenness, jelly bean study. People conform to feel accepted into a group |
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Give a research example of NSI |
Social pressure by Asch Match comparison A, B, C line with standard line. Pseudo participation said wrong answer and actual participants conformed 32% conformed to wrong answer |
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Give examples of situational variables |
Group size, unanimity, task difficulty |
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What does research indicate about conformity via group size |
Conformity increases as size increases risk a point |
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What does research indicate about unanimity when conforming |
Conformity declines when majority influence isn't unanimous |
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What does research indicate about task difficulty when conforming |
Conformity is greater when task difficulty increases |
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What research supports group size conformity by Asch |
1real :1 Confederate conformity was low, but rose by 13% if 1: 2, and 32% if 1:3 |
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What research by Asch supports unanimity |
If 1 Confederate went against others conformity dropped by 32% to 5.5%. If rebel went against both Confederate and real conformity dropped by 9% |
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What is Asch research into task difficulty |
Increased rate of difficulty by making comparing lines similar, meant conformity increased to majority wrong answers |
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What is the definition of social roles |
The parts individuals play as members of a social group, which meet the expectations of that situation |
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Briefly outline Zimbardo's Prision experiment aims |
Investigate the extent to which people conform to the roles of guard/ prisoner To test dispositional vs situational hypothesis that saw prison violence being due to guard personalities or brutal conditions |
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Give the conclusions of Zimbardo's prision experiment |
Situational hypothesis is favoured, as none of the participants showed these personality traits before study. Individuals conform readily to social roles as demanded, even if it goes against morals. Guards/ prisoners demonstrated social roles gained by media and social powers |
