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87 Cards in this Set

  • Front
  • Back

Define

External Validity

The extent to which a study can be generalised, including:


  • ecological validity
  • population validity
  • temporal validity

Define

Internal Validity

Whether the study has tested

what it meant to test and can be generalised beyond the experimental setting

Difference between

confidentiality and privacy

confidentiality is the right to have personal information protected

privacy is the right for an individual to control the flow of information about themselves

What is deception

Participants are not told the true aims of the study and thus cannot give true informed consent

What is

protection from harm

Participants should not experience harmful psychological or physiological effects

What is

informed consent

The participants right to be given comprehensive information concerning the nature and purpose of the research and their role within it, so that they can decide whether they wish to participate in the experiment

What is the

right to withdraw

Participants should be have the right to leave the study at anytime if they feel uncomfortable

Informed consent - How do you deal it and what are the limitations that come with this?


  • Researchers may be able to gain presumptive consent, and participants are offered the right to withdraw
  • The information that is needed to be given may invalidate the purpose of the study
  • The participants may not fully understand what they have let themselves in for


Deception - How do you deal with deception and what are the limitations of this

  • Participants should be fully debriefed after the study
  • This should also be approved by the ethics committee
  • Participants may still feel embarrassment or have lowered self esteem

Right to withdraw - How to deal with it and limitations with this method?

  • Participants should be fully made aware that they have the right to withdraw, especially those of a young age
  • However, participants may feel like they cannot withdraw, for example (Milgram) if they have been paid or the experiment edges into coercion


protection from harm - how to deal with it what are the limitations to this method?


  • Stop the study
  • Take no unnecessary risks greater than real life
  • Limitiations - the experimenter can never truly know the to what extent their study may harm the individual - they cannot always accurately predict the risks of the study

Confidentiality - how to deal with it and limitations to this method

  • Participant's names should not be used, rather numbers or false names
  • Participant identity may still guessable from the information received

Privacy - limitations and

how to deal with this

ethical issue


  • make sure that participants are observed in a public place if they haven't given their informed consent
  • participants may be allowed to withhold their data
  • however, there is no universal agreement on what constitutes a public place
  • not everyone may feel that this is acceptable

What is a

directional hypothesis

States the predicted difference between two conditions

eg. there will be a higher recall of words when using a mnemonic technique than when not using a mnemonic technique

What is a non

directional hypothesis

States that 'There will be a difference', However

does not state direction the difference will be

What is a null hypothesis

States there will be NO difference

Has no direction or prediction

What is a pilot study

Small scale investigation used to iron out any potential errors in the study before the real experiment takes place, with a view towards making improvements

limitations of

repeated measures design

Each participant repeats every condition - therefore, may be subject to practice

effects, fatigue effects, extraneous variables, participant variables, and demand characteristics

Limitations of independent

groups design

Participants are allocated to two or more conditions, each with a different experimental condition

Therefore, can be subject to participant variables, you need twice as many participants

Limitations of the

matched pairs design

Participants are matched due to their key variables -

However, there may not be control over all these variables and this is very time consuming

Dealing with the limitations of repeated measures design

1) use counterbalancing (where each participant does every condition and it is therefore measured in equal amounts) e.g. ABBA or AB BA

2) you can use a cover story (single blind)



Dealing with the limitations of

independent groups design

  • use matched pairs design to control participant variables



  • randomly allocate participants
  • be prepared to spend time and money

Dealing with the limitations of

matched pairs design

  • limit the number of extraneous variables tested
  • conduct a pilot study

What are

demand characteristics

A cue that makes participants aware of what the researcher expects to find

Participants may change their behaviour to confirm the expectations

What is

social desirability bias

Tendency for participants to answer questions that will put them in a better light

Give examples of

situational variables

Time of day, temperature, noise

Give examples of

participant variables

Age, intelligence, motivation,

experience, gender

Give the three measures of central tendency

and state their limitations and strengths

Mean: uses all values; subject to extreme values and cannot be used with nominal data

Mode: Not subject to extreme values; can be used with nominal data; cannot be used when there are two modes; does not take into account all numbers

Median: not affected by extreme scores; but does not reflect all values

Advantages and disadvantages

of the two measures of dispersion

Range: Is easy to calculate and provides you with direct information, however it is affected by extreme values and doesn't take into account the number of observations

Standard deviation: More precise measurement because it takes into account all of the values, however is may hide extreme values

Definition of a

lab experiment

An experiment that is conducted in a highly controlled environment attempting to remove extraneos variable in order to study an IV with a DV

Definition of a

field experiment

An experiment carried out in a more natural environment where the IV is still manipulated by the experimenter though with less control of extraneous variables than in a lab

Definition of a

natural experiment

The experimenter does not directly manipulate the IV so causal conclusions cannot be made.

e.g. the study of Romanian orphans

Advantages and

disadvantages of a

lab experiment

  • High control over extraneous variables, high internal validity, easily replicated
  • Low external validity, artificial

Advantages and disadvantages

of a field experiment

  • more external validity
  • can still establish causal relationships
  • avoids participant effects



  • Does not have as high control over extraneous variables and this reduces internal validity

Advantages and disadvantages

of a natural experiment

  • high in ecological validity, because real life problems are studied



  • cannot establish a causal relationship
  • no control over extraneous variables
  • investigator effects

Difference between event

and time sampling

event: the number of times a behaviour occurs


time: behaviour recorded periodically e.g. every fifteen seconds

What is a

controlled observation

Behaviour is observed under

controlled conditions

What is a

naturalistic observation

Behaviour is observed in a naturalistic setting, where the investigator does not interfere in any way but merely observes the behaviour in question

a) what is a behaviour checklist?


b) what is a coding system?

a) A list of behaviours to be recorded during an observational study




b) A systematic method for recording behaviours in which individual behaviours are given a code for ease of recording

Difference between covert

and overt observations

Covert- observing without participants knowledge

Overt- observing with the participants knowledge

Advantages of

observational research

  • High ecological validity
  • More accurate info
  • Preliminary experiment to produce hypotheses for future investigations

Weaknesses of

observational research

  • no control over extraneous variables
  • observer bias
  • ethical considerations

Define and evaluate an opportunity sample

participants chosen by selecting people who are most easily available


easy to find participants

Cheap to find participants

biased because it is not random as the sample may be all from the same social group, age group, etc.

Define and evaluate a

volunteer sample

Relies on volunteers to make up the sample



  • Easy to obtain
  • Volunteer bias
  • Limited variety of participants

Define and evaluate a

random sample

  • Every person 'thrown into the hat' has an equal chance of being selected
  • unbiased
  • may end up with a biased sample anyway

Define and evaluate a

systematic sample

Selecting every (Nth) person. e.g. every tenth person on a list



Define and evaluate

a stratified sample

Sample obtained according to their frequency in the population. e.g. if 20% of your population is female then 20% of your sample should be

What is an

unstructured interview

No set questions, just a general area of questioning. This allows the participant's answers guide the subsequent questions

Advantages and weaknesses

of questionnaires


  • easily replicated
  • more willing to reveal truthful info
  • biased - only certain types of people fill out questionnaires
  • social desirability bias

Advantages and weaknesses

of structured interviews


  • easily repeated (reliable)
  • less interviewing skill required (cheap)
  • easy to analyse, particularly if questions are closed

  • interviewer bias as interviewer may behave differently on different occasions

Advantages and disadvantages

of unstructured interviews


  • rich in detail (qualitative data)
  • access more information

  • interviewer bias
  • well trained interviewers required

Advantages and disadvantages

of a correlational analysis

  • if correlation is significant, can justify more research into the study
  • if not significant can rule out a causal relationship

  • cause and effect cannot be established
  • lacks validity
  • unknown variables could be causing the relationship

Advantages and disadvantages

of a case study


  • rich in-depth detail
  • rare cases

  • low external validity
  • ethical issues
  • lack objectivity
  • unreliable


What is content analysis and how would this be performed on say, a magazine

Behaviour is observed indirectly on verbal or written material

1) select sample method

2) select behavioural categories - quantitative or qualitative



Advantages and

disadvantages of

content analysis


  • high ecological validity
  • findings can be replicated and tested for reliability

  • subjective - biased
  • culturally biased

What is attrition

The loss of participants from a study over time

What are

cohort effects

A group of participants may have unique characteristics because of time specific experiences. People born in the 1950's are different to people born in the 1990's

What is a

control group

Acts as a baseline measurement in an experiment

Definition of a

quasi experiment

Researcher is unable to use random allocation because the IV is a particular feature of the participant e.g. gender or a mental disorder

Advantages and disadvantages of quasi experiments

  • Control of variables when carried out under controlled conditions
  • More likely to have ecological validity than a lab experiment
  • Participant allocation not random
  • difficult to prove causal relationship as the IV isn't being directly manipulated

What are

research aims

The aims of a study should be stated BEFORE the research begins and are the studies purpose e'g. Milgram's aim might have been to study the effect of authority on obedience

What is the

dependant variable

The dependent variable is the variable you think will be affected by changes in the independent variable

What is the

independent variable

The independent variable is the variable directly manipulated by the researcher

What is a variable

A variable is a quantity

whose value can change

What is

operationalisation

Operationalisation is describing the process by which the

variable will be measured

What are the difficulties with

operationalisation

Some things are easy to measure such as height, speed or weight, but how do you measure 'love'?

What is the purpose of the experimental design

An experimental design must make the hypothesis testable which requires an operationalised dependent variable

Why does research need to be highly controlled

To avoid the effects of extraneous variables by exposing all participants to them or removing them all together

Define

counterbalancing

Counterbalancing is mixing up the order of tasks to solve the problem of order effects

What are

order effects

If a person is involved in several conditions they may become bored, tired and fed up by the time they come to the second condition

What is

random allocation

Random allocation means that every participant has an equal chance of doing either condition in an independent groups design

What are

standardised instructions

A method of ensuring that every participant is given exactly the same instructions in an experiment to avoid researcher bias

Strengths and weaknesses of overt observation


  • More ethically sound because the participants are aware they are being observed
  • Might alter behaviou causing demand characteristics

Strengths and weaknesses of covert observation


  • The participants are more likely to behave naturally and therefore increase validity
  • Gaining ethical approval may be difficult

Advantages of a

controlled observation


  • High in reliability as the experiment is easy to replicate
  • Greater control of extraneous variable

Disadvantages of a

controlled observation


  • Lower ecological validity than naturalistic observations
  • Danger of demand characteristics

What is an

operationalised definition

A way of categorising behaviour for an observation by operationalising the concepts. e.g. what constitutes 'aggression' (punching, kicking, etc.)

What is rating behaviour

Behaviours are often a matter of degree rather than absolutes so each behaviour could have several categories or a scale to show this

What is event sampling

A researcher only records the events they are interested in



  • Researchers know exactly what they are looking for
  • Potentially interesting behaviours are ignored

What is Time Sampling and what are the advantages and disadvantages

A researcher only records behaviours at specific intervals



  • Convenient for the researcher to carry out
  • Interesting behaviours occurring outside of the time intervals would be missed

What is

Inter-Observer Reliability



A method used to ensure that all observers are defining and catagorising behaviours in the same way

Things to consider and avoid in questionnaire design


  • Type of data required- open/closed -qualitative/qualitative
  • Ambiguity of questions
  • Double barrelled questions
  • Leading questions
  • Overly complex question


Things to consider in

data analysis


  • Adequate data sampling to ensure representativeness
  • careful use of language and operationalised definitions
  • Researcher bias to be avoided

What is

primary data

Information collected during a researchers direct observations of participants

What is

secondary data

Information collected from

other studies

What is a

meta-analysis

This is the summarising of the results of a number of different studies

What are the advantages

and disadvantages of

qualitative data


  • Difficult to analyse because of the level detail
  • Low in reliability
  • High in validity