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6 Cards in this Set

  • Front
  • Back

Double barreled question

a type of question in a survey or poll that is problematic because it asks two questions in one, there by weakening its construct validity.

Fence sitting

Playing it safe by answering in the middle of the scale for every question in a survey or interview.

Observer bias

A bias that occurs when observer expectations influence the interpretation of participant behaviors or the outcome of the study

Socially desirable responding

Giving answers on a survey (or other self-report measure) that make one look better than one really is.

Reactivity

a change in behavior of study participants (such as acting less spontaneously) because they are aware they are being watched.

Reverse worded question

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