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6 Cards in this Set
- Front
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The theory of planned behaviour as a model of addiction prevention. |
Ajzen (1988) proposed the TPB. It is a cognitive model that aims to explain an individual's intentions to pursue a particular behaviour, including addictive behaviours. It consists of three parts |
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The theory of planned behaviour as a model of addiction prevention. |
*Using the TPB to PREDICT smoking |
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The theory of planned behaviour as a model of addiction prevention. |
* Using TPB to PREDICT gambling |
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The theory of planned behaviour as a model of addiction prevention. |
+ CHANGING ATTITUDES - SLATER (2011) claimed the US's anti-marijuana campaign was successful because it developed the attitude that using marijuana meant you lacked autonomy and aspirations. |
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The theory of planned behaviour as a model of addiction prevention. |
- TOO RATIONAL - This model is criticised for not taking into account the emotional or irrational components that guide our behaviour. |
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The theory of planned behaviour as a model of addiction prevention. |
- LIKERT SCALES - Although the TPB has been supported by research, much of which assesses the 'attitudes' of the participants using likert scales. We need to remember the possible biases that may exist with this self-report technique. |