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9 Cards in this Set
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Media influences on addictive behaviour |
The '9 o'clock watershed' on television and age prohibitions on films and games are just a couple of the ways in which society tries to control how we are exposed to the influences the media might have on us. |
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Media influences on addictive behaviour |
Many worry that the characters used in films and TV programmes may influence AB in one of two ways: |
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Media influences on addictive behaviour |
*Sulkanen (2007) reported that films like Trainspotting and American Beauty frequently presented the enjoyment of drug use and contrasted this with the dullness of ordinary life. |
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Media influences on addictive behaviour |
* Just because a film portrays AB doesn't mean a person watching it will automatically mimic that behaviour. Much less research has been done on whether the media's influence is significant amongst other factors, such as peers. |
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Media influences on addictive behaviour |
Television programmes might be more of an influence than films as they are more easily accesible by a wider age range. |
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Media influences on addictive behaviour |
70% of the TV programmes surveyed by Cumberbatch were soap operas. Families (various ages) tend to watch these together, but they might not be influencing all of the family in the same way. Children or teenagers may be more susceptible to the AB portrayed than adults as they are trying to establish their own social identity. Although they may also be a good trigger for families to discuss AB. |
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Media influences on addictive behaviour |
Much research has been conducted on film and television programmes. However the 'media' today is a great deal more diverse, but the research does not reflect this. Greater use of social media sites like Facebook and Twitter, especially by younger people, may actually have a more influential impact on AB, and yet it is currently going unnoted by psychologists. |
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Media influences on addictive behaviour |
Sigman (2012) claimed that the average 7 year old in the UK, will have spent the equivalent of 1 year in front of a screen. They will also be able to access 5 screens in their home (on average). He claims TVs are now used as 'electronic babysitters'. |
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Media influences on addictive behaviour |
The media can also have a positive influence on AB. Specific programmes such as 'The really useful guide to alcohol' and the 'Ask Pablo' anti-drug campaign are examples which help to promote a negative effects to alcohol and cocaine intoxication. HOWEVER, it is argued that these sorts of programmes are not effective as they promote the AB, such as marijuana use, as a 'commonplace activity', (Johnston, 2002). |