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12 Cards in this Set

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Prosocial behavior

Action intended to benefit another even if you stand to benefit from action

Pure altruism

Action intended solely to benefit another

Genetic Benefits

Protect our kin: more likely to help family



Reciprocal Aid: help occurs in return for prior help


Survival advantage to cooperators




Learning to Help

Expanding sense of we


-those who we grow up with as more worthy


-those who help out groups report more childhood associations of different social classes and religions

Similarity and Familiarity

More likely to help those similar-could relate to genetics, more pronounces when saving their life




More likely to help those familiar- more contact

Bystander Effect

Tendency of bystander to be less likely to help in times of emergency if there are other onlookers present

Diffusion of Responsibility

Tendency for each group member to dilute personal responsibility for acting by spreading it among the group members

Gender and Help

Heroism fits with masculine gender role




Women are kinder-help and support friends

Maintaining Self-Image




Labeling Effect

More likely to help if they are labeled as helper or a nice person

Personal norms

Internalized beliefs and values that combine to form a person's inner standards for behavior

Managing Emotions and Moods:




Arousal/cost-reward model

View that observers of victims suffering want to help in order to relieve their personal distress




sympathy/empathy ties

Brain's role

helping right lateral prefrontal cortex