Propaganda And Persuasion Vocabulary - Mrs. Morris

Front 1

Linking a product or idea with something/someone people like or believe in.

Back 1

Association / Transfer

Front 2

Building up the opposition...
and then beating the stuffin' out of it.

Back 2

Strawman

Front 3

Creating a belief about an entire group with inadequate or irrelevant evidence; it is ignoring the individual.

Back 3

Stereotype

Front 4

Labeling to arouse negative feelings.

Back 4

Name Calling

Front 5

Encourages people to act because everyone else is.

Back 5

Bandwagon

Front 6

Providing only the information that supports one's point. (It is not what is said; it is what is not said!)

Back 6

Card Stacking

Front 7

Evidence that has nothing to do with an argument being made.

Back 7

Irrelevant Evidence

Front 8

Language that evokes strong positive or negative emotions.

Back 8

Loaded Words

Front 9

Basing a conclusion on a very few experiences or ignoring exceptions.

Back 9

Hasty Generalizations

Front 10

Using statements to evoke emotional responses. (Fear is a powerful tool here.)

Back 10

Emotional Appeal

Front 11

information that is spread for the purpose of promoting some cause

Back 11

propaganda

Front 12

a personal view, attitude, or appraisal

Back 12

opinion

Front 13

the quality in a piece of writing that reveals the attitudes of the author

Back 13

tone

Front 14

to make (someone) (not) do something, by arguing with him or advising him

Back 14

persuasion

Front 15

to come to an end; finish

Back 15

conclude

Front 16

A catchy, often musical advertising slogan.

Back 16

jingle

Front 17

A phrase used repeatedly, as in advertising or promotion

Back 17

slogan

Front 18

a fair, objective, and permissive attitude toward opinions and practices that differ from one's own

Back 18

tolerance

Front 19

the persons reached by a book, radio or television broadcast, etc

Back 19

audience

Front 20

something that actually exists; reality; truth

Back 20

fact

Front 21

To force to act or think in a certain way by use of pressure, threats, or intimidation; compel

Back 21

coerce

Front 22

To prove to be false, or incorrect, by argument, evidence, or proof

Back 22

refute

Front 23

A statement in support of a particular truth, fact, or claim

Back 23

testimonial

Front 24

To influence in a particular, typically unfair direction; prejudice

Back 24

bias