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5 Cards in this Set
- Front
- Back
_________:Is a communications process for planning, creation, integration, and implementation of diverse forms of marcom delivered to a brand’s targeted customers and prospects
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Integrated Marketing Communications
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5 Key features of IMC
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1.Start with the customer or prospect.
2.Use any form of relevant contact or touch point. 3.Speak with a single voice. 4.Build relationships. 5.Affect behavior. |
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Biggest section of MARCOM?
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Business-to-Business
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Using multiple communication tools in conjunction with one another can produce greater results _______than tools used individually and in an uncoordinated fashion.
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Synergy
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All marketing communications should be 4 things?
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1. Direct to a specific target Market
2.Clearly positioned 3.Created to achieve a specific objective. 4.Undertaken with budget constraints |