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3 Cards in this Set
- Front
- Back
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What are the key groups in the Advertising Industry? |
Marketers Advertising Agencies (Traditional, Digital, Full-Service, or can keep it "in-house") Media Companies Specialized Promotion Agencies (Handle PR, Sales Promotion, Event Planning, ETC.) |
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What are the overall trends in the promotions industry? |
1. Customers expect to be in control
2. Fewer but bigger media companies 3. Media Fragmentation 4. Marketers never rely on advertising alone |
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How can agencies stay relevant? (Gus Wienyk)
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Agencies can 1. Change their fee structure and 2. Offer a greater range of services. |
