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29 Cards in this Set
- Front
- Back
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in media industries programing is the process of:
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selecting programs
promoting programs evaluating programs scheduling programs |
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Two recent changes in technology that are having a profound impact on programming are:
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digitalization and the use of digital video recorders
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Compared to portable media and the Internet, ________ percent of television viewing time and revenue stills goes to traditional television media.
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90%
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When considering how content gets distributed, the key distinction is between:
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wired(telephone/cable)
and broadcast (am/fm) |
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The primary goal in programming advertiser-supported media is:
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to maximize the size of an audience targeted by advertisers.
TRICK: to attract the largest overall audience.THIS IS NOT IT |
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A very narrowly targeted channel will only survive if it:
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can attract enough subscribers willing to pay for the channel
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The first step in successful programming is:
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to target a demographically desirable audience.
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In broadcasting, the primary customer is:
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the advertiser.
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The long running TV series 60 Minutes is an example of:
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infotainment.
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Which of the following is NOT a primary source of radio and television content?
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a. FOREIGN PROGRAMS
b. Syndication programs c. Local programs d. Network programs |
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Most network TV shows come from all of the following EXCEPT:
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local stations
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Most network TV shows come from all of the following EXCEPT:
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independent production companies
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During primetime, the amount of inherited viewers from the previous show on the same channel is about:
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50 %
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Which of the following is NOT an external influence on programming?
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a. Technology
b. STOCK MARKET c. Ethics d. Economics |
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The primary goal in programming advertiser-supported television is to:
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maximize the size of the audience targeted by advertisers.
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One reason programming is unique compared to other types of products is because:
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programming is the "bait" used to lure audiences, which are then sold to advertisers, who are the real customers.
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Scheduling different types of programs to match audience habits throughout the day is known as:
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dayparting.
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The concept of "conservation of program resources" forces programmers to:
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devise ways to get the most mileage out of every program idea.
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When discussing feature film release windows, which "window" is last?
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Local TV stations
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how many americans have color t.v set
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99%
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have two or more tv sets
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34%
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have a VCR
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86%
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have DVR (TiVo's)
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25%
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have DTV sets (digital TV sets)
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50%
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have broadcast only (through an antenna)
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10%
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have satellite
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21%
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have cable
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68%
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have Internet access
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88%
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how many household in the us have TV?
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114.5
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