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5 Cards in this Set
- Front
- Back
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industrial products definition |
products developed for the industrial market, not the consumer market |
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3 factors affect the demand in industrial markets |
**voltility in demand - continuous changes **stages of economic development **technology and market demand |
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attributes of product quality |
price-quality relationship product design-quality relationship services and replacement parts |
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mediums used to promote industrial products |
direct sales force print media, catalogues, website, direct mail blog, videos, e-books trade shows |
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personal selling |
nature of sales person-customer relationship behavior of sales person nature of customer buying task resources of sales person |
