Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
6 Cards in this Set
- Front
- Back
|
RoAS |
Return on ad spend |
|
|
CAC |
Customer Acquisition Cost CAC = Total Ad Spend / Unique New Customers (or orders) Example: $ 200’000 spent, attracted 2’000 new clients -> Aquisition cost of $ 100. |
|
|
LVT |
Lifetime Value |
|
|
PPC |
Pay-per-click |
|
|
ACL |
Average Customer Lifespan Average lenggt btw. first & last order of a customer |
|
|
COGS |
Cost of Goods Sold |
