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5 Cards in this Set
- Front
- Back
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Product Life cycle |
Innovators Early adopters Early majority Late majority Laggards |
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Strategic objectives |
BCG matrix (used to increase marker share) •stars •cash cows •problem children •dogs |
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New product development |
Improvements to existing products Cost reductions Additions to existing lines Repositioning-place existing products in New markets Completely new to the marker products |
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3 levels of ambition (magic and tiff, 2012) |
•core-optimising existing products for existing customers •adjacent-expanding from existing to New products •transformational-developing breakthroughs and inventing things for markets that don't exist yet |
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Re-thinking innovation for a recovery (tin and Peterson, 2011) |
•cost innovations - adequate /simlar quality •application innovation-innovative applications for existing technologies •business model innovation-change the elements of your business model |
