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3 Cards in this Set
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- Back
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Direct forces
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Immediate and daily influeces ona business; also known as the competitive environment; includes suppliers, competitors, and customers.
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Indirect forces
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General influences on a business; also known as the macroenvironment; includes legal, political, economic, tehnological, social-cultural, and global.
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Business planning process Step #1: Situational analysis
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Process used by planners to gather, analyze, and summarize relevant data; process reviews past events, identifies current conditions, aticipates future trends, and considers internal and external forces; results in idenification of decisions that need to be made and helps managers decide whether to move to next step in process.
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