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39 Cards in this Set

  • Front
  • Back

Retail Institutions

Is a basic format or structure of a business.

Independent Ownership

owns only one outlet. easy of entry is caused by low capital requirements, simple licensing provisions, and low investment per worker

Chain ownership

Operates multiple retail units under common ownership, that utilize centralized purchasing and decision making.

Franchising

Involves a contractual arrangement between a franchisor and a retail franchisee, which allows the franchisee to conduct a given form of business under an established name and accoridng to a given patter of business.

Leased Departments

is a department in a retail store - usually a department, discount, or a specialty store - that is rented to an outside party

Vertical Marketing System

A vertical marketing system consists of all the levels of independently owned businesses along a channel of distribution

Independent vertical marketing system

Consist of three levels of independently owned businesses: manufacturers, wholesales and retailers.

Patrtially integrated vertical marketing system

Two independently owned businesses along a channel perform all production and distribution functions.

Fully integrated vertical marketing system

A single firm performs all production and distribution functions without the aid of any other firms.

Dual vertical marketing system

Whereby they are involved in more than one type of system.

Channel control

Occurs when one member of the channel is able to dominate the decisions made in the channel

Consumer cooperative

A consumer cooperative is a retail firm that is owned by its customers.

Retail Strategy Mix

Is composed if store location, operating procedures, goods/services offered, pricing tactics, customer services, and promotional methods.

The wheel of retailing

According to this theory, retail innovations often first appear as low-price operators with low profit-margin requirements. Then, they upgrade offerings, facilities, and services, and raise prices. At this point, new retailers enter the low-price market.

Scrambled merchandising

This occurs when a retailer adds goods and services that are unrelated to each other and to the firms original business.

The retail life cycle

Innovation


Accelerated development


Maturity


Decline

Convenience store

Is usually a food-oriented store that is well located, is open long hours, and carries a moderate number of items.

Conventional supermarket

Which is a self-service food, store with grocery, meat, and produce departments. It is a departmentalized food store that emphasizes a wide range of products with sales of general merchandise to a minimum

Food-based superstore

Which is larger and more diversified than a conventional supermarket but usually smaller and less diversified than a combination store.

Combination store

Combines supermarket and general merchandise in one facility, with general merchandise accounting for 25% to 40% of total store sales.

Box (limited line) store

Is food-based discounter that focuses on a small selection of items, moderate hours of operation, few services, and limited national brands.

Warehouse store

Is a discounter that offers a moderate number of food items in a no-fill setting

Specialty store

Concentrates on selling one goods or service line

Variety store

Handles a wide assortment of inexpensive and popularly priced goods and services.

Traditional department store

Is a large retail business unit that handles an extensive assortment of goods and services and is organized into separate departments for purposes of buying, promotion, service and control

Full-line discount store

Has relatively broad merchandise, centralized checkout service, private-brand nondurable goods and manufacturer-grand durable goods, hard goods accounting for 10% of merchandise sold, and less emphasis on credit sales.

Retail catalog showroom

Is an operation in which the customer select items from a catalog and shops at a warehouse-style setting

Off-price chain

Features brand name and sells them at everyday low prices in an efficient limited-service environment

Factory outlet

Is a manufacturer-owned store that sells the manufacturer's closeouts, canceled orders, discontinued merchandise and irregulars, and, sometimes, in-season, first-quality merchandise.

Membership club

Appeals to price-conscious consumers who are required to be members in order to be able to shop there.

Flea market

Has many retail vendors that offers a range of goods at discount prices at sites not normally associated with retailing

Vending machines

Involves coin or card operated dispensing of goods and services

Direct selling

Which includes both personal contact with customers in their homes and telephone solicitations that are initiated by the retailer

Direct marketing

Which is a form of retailing in which a customer is first exposed to a good or service through a nonpersonal medium and then orders products by mail, telephone, or computer.

Service retailing

involves market transactions between companies or individuals and final consumers where the consumers do not purchase or acquire ownership of tangible goods

Goods retailing

Focuses on the sale of tangible/physical products

Rented goods

Services in which consumers lease and use goods for specific period of time

Owned-goods

Services, in which goods owned by the consumers are repaired, improved and maintained

Nongoods

Services where the retailer offers personal services requiring use of his/her or an employee's time in return for a fee.