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39 Cards in this Set
- Front
- Back
Retail Institutions |
Is a basic format or structure of a business. |
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Independent Ownership |
owns only one outlet. easy of entry is caused by low capital requirements, simple licensing provisions, and low investment per worker |
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Chain ownership |
Operates multiple retail units under common ownership, that utilize centralized purchasing and decision making. |
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Franchising |
Involves a contractual arrangement between a franchisor and a retail franchisee, which allows the franchisee to conduct a given form of business under an established name and accoridng to a given patter of business. |
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Leased Departments |
is a department in a retail store - usually a department, discount, or a specialty store - that is rented to an outside party |
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Vertical Marketing System |
A vertical marketing system consists of all the levels of independently owned businesses along a channel of distribution |
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Independent vertical marketing system |
Consist of three levels of independently owned businesses: manufacturers, wholesales and retailers. |
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Patrtially integrated vertical marketing system |
Two independently owned businesses along a channel perform all production and distribution functions. |
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Fully integrated vertical marketing system |
A single firm performs all production and distribution functions without the aid of any other firms. |
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Dual vertical marketing system |
Whereby they are involved in more than one type of system. |
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Channel control |
Occurs when one member of the channel is able to dominate the decisions made in the channel |
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Consumer cooperative |
A consumer cooperative is a retail firm that is owned by its customers. |
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Retail Strategy Mix |
Is composed if store location, operating procedures, goods/services offered, pricing tactics, customer services, and promotional methods. |
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The wheel of retailing |
According to this theory, retail innovations often first appear as low-price operators with low profit-margin requirements. Then, they upgrade offerings, facilities, and services, and raise prices. At this point, new retailers enter the low-price market. |
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Scrambled merchandising |
This occurs when a retailer adds goods and services that are unrelated to each other and to the firms original business. |
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The retail life cycle |
Innovation Accelerated development Maturity Decline |
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Convenience store |
Is usually a food-oriented store that is well located, is open long hours, and carries a moderate number of items. |
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Conventional supermarket |
Which is a self-service food, store with grocery, meat, and produce departments. It is a departmentalized food store that emphasizes a wide range of products with sales of general merchandise to a minimum |
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Food-based superstore |
Which is larger and more diversified than a conventional supermarket but usually smaller and less diversified than a combination store. |
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Combination store |
Combines supermarket and general merchandise in one facility, with general merchandise accounting for 25% to 40% of total store sales. |
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Box (limited line) store |
Is food-based discounter that focuses on a small selection of items, moderate hours of operation, few services, and limited national brands. |
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Warehouse store |
Is a discounter that offers a moderate number of food items in a no-fill setting |
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Specialty store |
Concentrates on selling one goods or service line |
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Variety store |
Handles a wide assortment of inexpensive and popularly priced goods and services. |
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Traditional department store |
Is a large retail business unit that handles an extensive assortment of goods and services and is organized into separate departments for purposes of buying, promotion, service and control |
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Full-line discount store |
Has relatively broad merchandise, centralized checkout service, private-brand nondurable goods and manufacturer-grand durable goods, hard goods accounting for 10% of merchandise sold, and less emphasis on credit sales. |
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Retail catalog showroom |
Is an operation in which the customer select items from a catalog and shops at a warehouse-style setting |
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Off-price chain |
Features brand name and sells them at everyday low prices in an efficient limited-service environment |
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Factory outlet |
Is a manufacturer-owned store that sells the manufacturer's closeouts, canceled orders, discontinued merchandise and irregulars, and, sometimes, in-season, first-quality merchandise. |
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Membership club |
Appeals to price-conscious consumers who are required to be members in order to be able to shop there. |
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Flea market |
Has many retail vendors that offers a range of goods at discount prices at sites not normally associated with retailing |
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Vending machines |
Involves coin or card operated dispensing of goods and services |
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Direct selling |
Which includes both personal contact with customers in their homes and telephone solicitations that are initiated by the retailer |
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Direct marketing |
Which is a form of retailing in which a customer is first exposed to a good or service through a nonpersonal medium and then orders products by mail, telephone, or computer. |
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Service retailing |
involves market transactions between companies or individuals and final consumers where the consumers do not purchase or acquire ownership of tangible goods |
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Goods retailing |
Focuses on the sale of tangible/physical products |
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Rented goods |
Services in which consumers lease and use goods for specific period of time |
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Owned-goods |
Services, in which goods owned by the consumers are repaired, improved and maintained |
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Nongoods |
Services where the retailer offers personal services requiring use of his/her or an employee's time in return for a fee. |