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26 Cards in this Set
- Front
- Back
the Nazi propaganda machine under Joseph Goebbels viciously used
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press agentry
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the Depression-War era led public relations to value _____ and develop massive, sophisticated strategies to communicate with and influence the public
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mutual influence
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public relations practitioners _____, _____, and _____ organizational programs that promote the influence and understanding among an organization's constituent parts and publics
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develop; execute; evaluate
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How do theories help the public relations practitioner?
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Using theories can make campaigns and messages more effective. [We can look at these theories in terms of how effectively we can get our messages out.]
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What are three of the new and not always pleasant realities of American life that occurred during the Industrial Revolution?
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(1.) the enforced rhythm of the factory, (2.) the stress of urban life, (3.) the vast distinction between bosses and workers
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You cannot print or use a picture in a brochure or advertisement unless you have _____ of those in the picture.
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informed consent
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The earliest appearance of the term "public relations" was when?
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in Dorman Eaton's 1882 address to the graduating class of the Yale Law School.
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Approximately _____ of all PR practitioners work for the government.
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5%
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The discovery between the needs of the organization and the needs of its publics takes much _____, _____, and _____ with the publics
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research; analysis; interaction
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may be the person in between the publics and management who is creating and maintaining relationships, also making suggestions ands solving specific problems within the organization or with the client
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problem-solving facilitator
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What are two benefits of situational theory?
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(1.) helps the practitioner predict when groups will become active or remain apathetic, (2.) helps the practitioner create communication strategies for specific publics
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Public relations practitioners are often the source of what two ethical things?
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(1.) ethical statements from the organization, (2.) organizational policies on ethical conduct
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You can use copyrighted material under the act's four "fair use" provisions if
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(1.) it is for NON-COMMERCIAL purposes, (2.) content is not taken OUT OF CONTEXT, (3.) CREDIT is given to the source, (4.) the COMMERCIAL VALUE of the work is not materially reduced
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What are five factors of ethics as standards of social conduct?
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(1.) tradition, (2.) public opinion, (3.) law, (4.) morality, (5.) ethics
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especially useful to public relations because it helps the practitioner manage the organization's relationships
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systems theory
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What are two rules of thumb to follow in any ethical decision?
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(1.) do not lie to the press, even if full disclosure is not possible, (2.) do not allow a legal perspective on issues to determine corporate policy or response on any given issue
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the idea of selling our message and using the media to do so
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press agentry
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the idea that you should always be honest with the media and that creating and maintain these relationships are extremely important
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ethical dealings with news media
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in situational theory, _____ is the idea that people must see that they can do something about the issue.
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constraint recognition
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Approximately _____ of all PR practitioners work for associations (such as the National Communication Association).
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14%
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What is the most important function of the public relations professional?
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Strategic planning/planning overall goals (this is done all the time and is cyclical nature)
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What are the two things the agenda setting theory proposes that media has the potential to do?
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(1.) build issue or product awareness, (2.) increase issue salience
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The Federalist Papers appealed to Americans for a form of government to guard and enhance what THREE (3) values?
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(1.) ideals of common justice, (2.) the general welfare of the public, (3.) the rights of individuals and private property
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established the first school of public relations
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Boston University
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Public relations became a respected, sophisticated, and expanded profession during this era, largely through governmental and public influence.
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post-WWII
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the first time we see any documented persuasion
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in the 1700s, around the time of the American Revolutionary War
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