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20 Cards in this Set
- Front
- Back
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In general, don’t use exclusives
An exception: news of limited interest might get coverage if given as an exclusive If you do Rotate the exclusives with the media—don’t play favorites |
exclusives
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news conferences
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Held where it best suits the media unless the location itself is what is newsworthy
Be mindful of media deadlines Hold for major events only If you can get the information to the media in a quicker, simpler way, e.g., a news release, do it |
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talking off the record
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In general, don’t do it
If you must Establish the rules Offer the reporter something in return |
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What are first 5 of the 10 general principles
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1. speak first and often, 2. don't speculate, 3. go off record at your own peril, 4.stay with the facts, 5 .be open, concerned and not defensive
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what are the second 5 out of 10 general principles
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6. make your point and repeat it, 7. don't war with the media, 8. establish your self as the most authoritative source, 9. stay calm, be truthful, and cooperative, 10. never lie
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in order for news conferences to take place it needs to be
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something worthwhile unless the place its self is newsworthy
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rules for news conferences
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needs to be worthwhile, needs to be held where the media are, take into consideration reporters deadlines, if you give your news story to just one outlet, it is going to make everyone mad
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what are 2 reasons for giving exclusives
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delays the releases of defamation, if something wasn't really news a exclusive could make it news
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sometimes we offer a news media outlet the chance to cover a breaking story. means one
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exclusive story
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what are some benefits of exclusives
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reporters tell the story the way you want it told, delay the release of information, fosters good relations with reporters, positive approach to a controversial issue, adds credibility
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what are problems with exclusives.
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other media sees your favortism, the target audience could be missed, becareful who you give the report to as it could make others mad
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why don't reporters like speaking off the record
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more credibility when you can tell who said what
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what are the two types of off the record
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when you can't use the name of the person saying and when you can't use the name or what the person said
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never say--- ---- as it means that if they keep prying there's something there (or that your guilty)
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no comment
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who does off the record briefings?
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the military
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speaking off the record does not let you gain much but it does put your self in the posistion ----------
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to lose a lot
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takes a certain amount of talen most don't have, you make lots of money doing it, very different kind of writing, can burn you out quickly
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speech writing
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tells what level of education the articles is written at ------ & how interesting something is based off the adjectives used etc. ------
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fog and flesh (fog and flesh test)
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referred to as “navel picking” because its equivalent to the sate monkeys are in when they sit zoned out playing with their navels at the zoo
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siege mentality
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timeframe of crises
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Shock
Anger Siege mentality Adjustment Adoption |
