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7 Cards in this Set
- Front
- Back
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What is the first step in the Positioning Process |
Identify the relevant products in the Target Market that it would be competing against |
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What is the second step in the Positioning Process |
Identify set of determinant attributes that is seen in most of these relevant products that is important to the customer. |
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What is the three step in the Positioning Process |
Collecting information from a sample of customers and potential customers on their perception or opinion of the some of these relevant products. |
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What is the Fourth step in the Positioning Process |
Using this research to find position of ones own current product and it's competitors |
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What is the fifth step in the Positioning Process |
Managers determine what customers most preferred determinant attributes are. This requires further research |
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What is the Sixth step in the Positioning Process |
Consider fit of possible positions with customer needs
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What is the Seventh step in the Positioning Process |
Write positioning statement to guide development of marketing strategy |
