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10 Cards in this Set
- Front
- Back
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Pop Culture |
Mass media--> refers to things that have not been canonized |
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Semiotics |
study of symbols and there uses |
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Denotative meaning |
direct, the sign you are referring too, think 1st order |
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Connotative meaning |
its implied, associations to sign, think 2nd order |
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Polysemic |
A sign with multiple meanings |
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base |
the means of material production. The ways, usually economic, that aculture reproduces itself materially
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examples of base |
Machines, land, factories |
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Superstructure
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the political and ideological institution that are “supposed to” be freeof economic concern. Everything NOT directly to do with production
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Examples of superstructure |
Art, family, culture, religion |
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Commodity |
anything produced for sale to intend to make profit
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