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45 Cards in this Set

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1. (p. 316) The news provides a refracted version of reality because it 


A. emphasizes dramatic and compelling news stories.


2. (p. 318) In comparison with today's newspapers, early American newspapers 


C. could not have survived without political party support.


3. (p. 319) What technology led editors to substitute news reports for opinion commentary? 


B. telegraph


4. (p. 320) The yellow journalism of the late nineteenth century was characterized by 



B. the emphasis on sensationalism as a way of selling newspapers.

5. (p. 320) Objective journalism is based on the idea that the reporter's job is to 


A. report the facts and cover alternative sides of a partisan debate.

6. (p. 321) The FCC restriction requiring broadcasters to "afford reasonable opportunity for the discussion of conflicting views of public importance" was known as the 


E. Fairness Doctrine.

7. (p. 339) Which of the following is true of age differences in news consumption?


D. Age differences in news consumption shrink for Internet-based news but do not disappear.

8. (p. 321) The federal government's licensing of broadcasting is based primarily on

B. the scarcity of broadcasting frequencies.

9. (p. 335) Most successful Internet blogs 


E. have a liberal bias

10. (p. 329) The term "framing" is used to describe the 



B. process of selecting certain aspects of reality and making them the most salient part of the communication, thereby conveying a particular interpretation of a situation.


11. (p. 327) Which of the following broadcast news sources has seen its audience grow? 


D. NPR
E.

12. (p. 320) The FCC's equal time requirement

B. prohibits broadcasters from selling or giving time to political candidates and denying it to their opponents.


13. (p. 338) What development brought about a dramatic reduction in television's capacity to generate an interest in news?

C. the rapid spread of cable


14. (p. 326) One of the reasons the reporting of national news is relatively uniform among news sources is that


C. the network newscasts are brief and the day's top stories tend to dominate.


15. (p. 330) At which of the following times did the American media step back from their watchdog role? 


B. during the Vietnam War


16. (p. 331) How has the Internet affected the watchdog role of the media?


B. It has expanded the watchdog capacity of the media.

17. (p. 326) In contrast with European news media, American news media are more likely to 



C. act primarily as neutral transmitters of information.

18. (p. 323) The media perform the signaling role by


A. informing the public of breaking events and new developments.


19. (p. 340) In terms of news consumption, since the 1980s young adults 


B. have been less informed than older ones.


20. (p. 326) The news media's common-carrier role is based on the idea that

D. the press should provide a channel through which political leaders can communicate their views to the public.


21. (p. 328) Which institution receives the most news coverage from the national press? 


A. the presidency

22. (p. 330) The Watergate scandal illustrates the 



C. power of the media to serve as watchdog to safeguard against abuses of power.


23. (p. 323) Agenda-setting is an action that falls under which of the major roles played by the press?


B. signaling

24. (p. 329) Which of the following is one of the two major advantages of journalists in covering the political game and strategic aspects of news instead of the policy frame? 



C. The reporting of policy positions is too simplified.


25. (p. 322) The reason the news product is designed to fascinate as well as to inform is because 


A. news organizations are fundamentally businesses and must obtain revenue to survive.


26. (p. 333) On both radio and television, most successful partisan talk shows 


C. have been hosted by conservatives.


27. (p. 334) CNN and MSNBC have responded to Fox's ratings success by 


E. installing talk-show hosts with partisan or hard-edged appeals.

28. (p. 320) Which of the following statements is true? 


A. Objective journalism is based on communication of facts and fairness.


29. (p. 318) The Gazette of the United States was founded to promote the policies of President

E. George Washington.

30. (p. 334) One special contribution of Internet-based news is that it 


A. provides the ordinary citizen with an opportunity to be part of the news system.


31. (p. 320) The circulation battle of which two newspapers may have contributed to the outbreak of the Spanish-American War? 



C. New York Journal and New York World

32. (p. 320) Yellow journalism contributed to public support for the 


A. Spanish-American War.


33. (p. 320) ________ once said, "You furnish the pictures and I'll furnish the war".

C. William Randolph Hearst

34. (p. 327) The traditional media have "softened" their news by

B. infusing it with more stories about celebrities, crime, and the like.


35. (p. 320-321) The Federal Communications Commission (FCC) has regulatory oversight over which of the following?


A. radio

36. (p. 329) In the 1960s, presidential candidates

D. had longer sound bites, on average, in broadcast television newscasts.


37. (p. 338) Which of the following characteristics does the Internet have that traditional media lack? 


B. the ability to allow readers to interact with news reporting


38. (p. 333) Which of the following statements has been shown by scholarly research to be true? 



E. Network journalists tend to be negative.

39. (p. 323) On-the-scene coverage of a natural disaster is an example of the press's role of

B. signaler.

40. (p. 327) During what decade did the American network news audience change from a growing to a shrinking one?

B. the 1980s


41. (p. 316) Among the following, the news media are usually guided by events that

A. are timely.

42. (p. 318) Historically, the American press has shifted from 


A. a political to a journalistic orientation.


43. (p. 321) During the era of objective journalism, the commitment of newspapers to two-sided news reporting 


A. did not extend to their editorializing.


44. (p. 327) Which of the following does NPR serve as an example of? 


C. the one true success story of public broadcasting

45. (p. 334-335) The "long tail" is a phenomenon related to the

C. rate of Internet news readership.