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66 Cards in this Set

  • Front
  • Back
Theaggregate of attitudes and opinions held by the public on significant issues, the election or political personalities as reported by gallup or cnn is called___
Public opinion
The tendency of survey respondents to provide socially acceptable answers to questions is called____
Halo Effect
The halo effect leads to an___
underestimation of the true extent of prejudice and support for pornography and obscenity as individual respondents minimize such beliefs and values
The low level of political knowledge, combined with weak or nonexistent opinions, often produces___
Inconsistent responses in public opinion polls from one survey to the next-thereby making surveys potentially unreliable
Issues about which an individual has strongly held opinions are called
Salient issues
The learning of political values, beliefs, and opinions throughout one's lifetime is referred to as
Political Socialization
The first and probably most important agent of political education in a child's life is the___
family
A child's party identification is usually consistent with the party identification of ____
Parents
Students with less than a high school degree tend to have ___, which is probably a result of the way public education is organized and operated.
More authoritarian and less democratic values and beliefs
People tend to be more tolerant, more supportive of democratic values and generally more likely to participate in the political system as they ___
obtain more education
In today's society, the major source of political information (stories on political candidates, the presidential campaign, international events, etc) for the vast majority of citizens is__
Television
A fairly consistent and integrated set of principles or attitudes about the role of government in society (liberal or conservative) is known as
Political ideology
People who generally favor governmental efforts to reduce income inequalities and to improve the positions of minorities are described as__
liberal
The differences of opinion between men and women on issues and candidates is referred to as the ____
Gender Gap
African Americans generally____
Support a more positive role for government in reducing inequality as well as support affirmative action while opposing the death penalty and military involvement in Vietnam
African Americans generally...
Support a more positive role for government in reducing inequality as well as support affirmative action while opposing the death penalty and military involvement in Vietnam.
The differences of opinion between men and women on issues and candidates is referred to as the...
Gender cap
Americans under the age of 35 generally get their information regarding political candidates from...
late night talk shows (letterman, leno, John Steward)
___ are the product of beliefs and values that one acquires throughout life
Attitudes
President Reagan's use of flags and symbolic images in his speeches reflect the modern Politician's recognition of the importance of...
How one says something or more importantly how something is viewed by the public.
Which of the following is not an example of a voluntary social group?
Race
Which of the following is listed as a function of the media:
Agenda setting, political socialization, influencing opinions.
Prior to 1960, African Americans were more likely to vote____, but since 1960 it is a safe prediction
Libertarian, Democrat
Public opinion questions worded in such a way as to move or direct the respondent to support a position or vote for a particular candidate is a...
Push poll
___occurs when the media decides what will be discussed by the public and defines the problems and issues to be addressed by politicians.
Agenda Setting
Currently in the United states, the networks (bcn, abc, cbs) are owned by...
Large corporations such as Disney and Viacom
The ___ ratings estimate the number of households watching particular television programs and are used in determining advertising rates.
Nielsen
Which of the following does not contribute to political socialization?
Political conditions
Which of the following religious denominations has traditionally been more likely to vote republican?
Protestants
The business or primary goal of the media is to...
gather mass audiences to sell advertisers.
Journalistic exposes of corruption, wrongdoing, or mismanagement in government, business, and other institutions of society has become known as...
muchraking or investigatory journalism
It is argued that political views of journalists on the major networks and newspapers tend to be more ___ than___
Liberal, conservative
The one area of the media where conservative opinions seems to prevail and in fact seem to dominate is ____
talk radio
In modern elections, the principal link between candidates and the voters is....
the media
The ___requires that individuals be given the right to respond to personal attacks or allegations of wrongdoing...
Right of rebuttal
The media strongly influence the early selection of candidates by creating...
name recognition
Media coverage of electoral campaigns that concentrates on who is ahead and who is behind, and neglects the issues at stake is called...
horse race coverage
Not only does media's sorting out of candidates influence the voters, but more importantly influences thereby forcing some candidates to drop out of the race.
Financial contributors
The winner of the ___ primary quickly becomes the media designated front runner and recipient of major media attention.
New Hampshire
Which of the following events is believed to have been shaped by media coverage?
Civil rights movement, Watergate, Vietnam War.
a ___ is a television network where news and programming targets a specific audience
News or media enclave
Governments attempt to promote a sense of ___ which is a belief that a nation and its people are somehow different and "better" than others based on their collective history, national myths, and national exploits.
Nationalism
The ___ was established in 1934 to allocate broadcast frequencies and license stations
Federal communications commission
Unlike newspapers and magazines, broadcasters must be...
licensed and subject to renewal
The FCC requirement that broadcasters who sell time to an political candidate must make equal time available to opposing candidates at the same price is called the ___
Equal time rule
Writings that are false and malicious and intended to damage an individual are called...
Libel
Oral statements that are false and malicious and intended to damage an individual are called...
slander
Public officials do not have a right to recover damages for false statements unless they are false, cause damages, and are
made with malicious intent or reckless disregard of the truth
A number of states have passed laws protecting reporters from being forced to reveal their sources; these laws are called....
Shield laws
Mentally screening out information or opinions with which one disagress is called....
selective perception
What impact, if any, does the media have on changing or influencing public opinion?
The media reinforces opinions and attitudes rather than changing them.
According to maslow's hierarchy of needs, the first needs that must be satisfied are physiological needs, which includes:
Food and shelter
Erich from the author of ____ in which he examines the question of whether man truly wants to be free or prefers to be led by authoritarian leaders.
Escape from freedom
___, the Czech poet/playwright, argued that Czechoslovakians did not resist soviet domination because they feared their totaliarian leaders.
Vaclac havel
Studies of child rearing practices suggest that ___ may contribute to the development of authoritarian personalities.
Corporal punishment
___are the most conservative of the religious groups and are now among the most likely to vote republican
protestants
Prior to 1964, the ____ was solidly democratic but has become more likely to vote republican since the campaign of 1964 when barry goldwater was the nominee of the republican party
West (california, oregon, washington)
The appropriate sample size for a public opinion poll is...
1000-1500 respondents from the population being studied.
In ____, the US supreme court permitted the FCC to control the content of broadcasts if the broadcast was found to be offensive.
FCC vs. Pacifica Foundation
_____ ratings are used to determine the number of radio listeners for purposes of determining advertising rates.
Arbitron
in 2004, ))) reported a number of documents suggested that george w bush avoided his duties during his tenure in the national guard during the Vietnam war, but these documents later were proven to be forgeries leading to an internal investigation of the network.
Peter Jennings
In the case of ___, the newspaper was allowed to publish government documents pertaining to the Vietnam war over the government's objections
NY times vs US
Which of the following is not an example of a conservative talk show host
Al Franken
Which president began using radio to give "fireside chats" to speak to the american people?
Teddy Roosevelt
Who said to be the most trusted newsman of time?
Tom Brokaw
Which of the following televised presidential debates is believed to have altered the course of the election....
Kennedy-nixon debate.