Persuasion Ch 1

Front 1

interactive media

Back 1

when a receiver is able to actively participate, influence others, and is moved to action in media.
Ex. letters to the editor, public forums, etc.

Front 2

cultural diversity

Back 2

(in regards to media)
the increasing numbers of persons from other cultural backgrounds, races, ethnicities, etc) calls for us to make adjustments in all forms of comm, especially in persuasion

Front 3

propaganda

Back 3

Considered to be advocacy, or ideas/facts/allegations which spread deliberately to further one's cause or to damage an opposing cause. Essentially ideas which are intentionally spread to gain support or disproval for a particular cause

Front 4

elaboration likelihood model

Back 4

ELM
deals with information processing and argues that we use one of two channels to process info - the central processing route and the peripheral processing route
This will be elaborated on in a later chapter

Front 5

response-ability

Back 5

the ability to wisely and critically respond to the persuasion you encounter and to make wise choices and ethical decisions when you both process and craft persuasion

Front 6

doublespeak

Back 6

deliberate mis-communication, used to be ambiguous or evasive, designed to deceive. Intentionally vague comm.
Euphemisms are often used for this, to speak less than literally. Jargon also applies
Ex. "We strive for excellence" can be doublespeak, because excellence for one person may be different for another.

Front 7

jargon

Back 7

A type of doublespeak. Highly technical or specialized language, which can confuse the receiver who isn't in on the jargon.

Front 8

Scams

Back 8

Relies heavily on persuasion, to convince the person to be scammed that the persuader is credible and believable, then again in the steps taken to complete the scam

Front 9

self-protection

Back 9

"the only weapon the average person has with which to defend themselves"
Keeping a critical mind in order to avoid being deceived or fall for faulty logic.

Front 10

rhetoric

Back 10

the systematic use of persuasion
typically uses the three appeals: ethos, pathos, and logos

Front 11

Artistic and Inartistic proof

Back 11

according to Aristotle, the two proofs of persuasion.
Artistic proofs involves persuasive tactics intentionally used by the persuader. Includes evidence, organization, delivery style, language choice, etc.
Inartistic proofs are not controlled by the speaker, such as occasion, time allotted to the speaker, undeniable facts or stats, etc.

Front 12

ethos

Back 12

ethical appeals

Front 13

pathos

Back 13

emotional appeals

Front 14

logos

Back 14

logical appeals, considered the most important by Aristotle

Front 15

enthymemes

Back 15

a form of argument in which the first and major premise in the proof remains unstated by the persuader and instead, is silently applied by the audience

Ex. All men are mortal. Socrates is a man. Therefore, Socrates is mortal.

Later, we could simply say "Socrates is mortal" because it is already known that A and B are true. It's essentially relying on general knowledge or previously stated facts to avoid going unnecessarily in depth. It's based on identifying the common ground between audience and persuader.

Front 16

Cicero's 5 elements

(of preparing and presenting persuasion)

Back 16

1. inventing or discovering evidence and arguments
2. organizing them
3. styling them artisically
4. memorizing them
5. delivering them skillfully

Invent, organize, style, memory, delivery
IOSMD