Pega Decision Management Essentials

Front 1

In which communication channel would the Next Best Action advisor apply?

Back 1

Inbound/real-time intelligent interactions

Front 2

Which type of decision can Decision Management be applied to?

Back 2

1. Which product to offer to a particular customer

2. Whether to up-sell a product to a customer in a busy call center

3. What channel to communicate through with a customer

Front 3

What best describes Next Best Action

Back 3

Balancing customer needs with business objectives

Front 4

What is the essence of Next Best Action?

Back 4

Customer Experience

Front 5

NBA ensures that the communication between the customer and the business is..

Back 5

1. Contextual

2. Timely

Front 6

How many offers can a Next Best Action strategy present?

Back 6

all of them

Front 7

What are the landing pages with associate with Decisioning?

Back 7

1. Infrastructure

2. Decisions

3. Monitoring

4. Predictive Analytics

Front 8

How many new rule types are introduced by Pega Decision Management?

Back 8

5

Front 9

What are the core services of Pega Decision Management?

Back 9

1. Interaction history

2. Adaptive Decision Manager

3. Visual Business Director

Front 10

Which category contains the prioritization component?

Back 10

Arbitration

Front 11

Which component makes the propositions available to a strategy?

Back 11

Proposition Data

Front 12

Propositions are defined on the Decisioning Data Model page. T or F?

Back 12

false

Front 13

Propositions may be defined on an issues level?

Back 13

False - only on Group level

Front 14

Where can a strategy access properties if defined under the "Sales" issue

Back 14

1. Customer class

2. Those defined in the "sales" issue

3. Those defined in scope "All Strategies"

Front 15

What are examples of valid propositions?

Back 15

1. A checking account upgrade

2. A home insurance bundle

3. A message on the call center agent's screen to redirect a customer

Front 16

What do Auto-run Results do?

Back 16

1. Enable the validation of intermediate strategy steps

2. Enable to explore the property values of any of the decision components

Front 17

Which decision components are included in the Arbitration group?

Back 17

1. Filter

2. Contact Policy

3. geo-fence filter

4. Segment filter

Front 18

Which group is the "Set Property" decision component can be found in?

Back 18

Enrichment

Front 19

To change a strategy executed by an offer process, what should you do?

Back 19

Point the Interaction rule to a new strategy

Front 20

Which three things need to be done to configure an adaptive model?

Back 20

1. Indicate which response values are used to indicate positive behavior

2. Indicate which response values are used to indicate negative behavior

3. Indicate which properties will be used as predictors

Front 21

By default which property is set by an adaptive model component?

Back 21

pyPropensity

Front 22

What is the propensity of the model before it collects any data?

Back 22

0.5

Front 23

What is the performance of an adaptive model if it cant differentiate interested customer from random selections?

Back 23

0.5

Front 24

What field does not appear on the adaptive model landing page and which fields do?

Back 24

Propensity does NOT

Name of model, performance of model, and number of responses ARE

Front 25

A solid blue line between two strategy components A and B indicates what?

Back 25

A property defined in A is used by B

Front 26

The interaction history component allows the strategy to do what?

Back 26

Determine if the offer has been made before or not

Front 27

Which interaction history property indicates the results of the interaction?

Back 27

pyOutcomes

Front 28

What is the most efficient method to retrieve the last 60 days of interaction history?

Back 28

Update interaction history component to fetch the last 60 days

Front 29

In simulation, the interaction rule is used to define what?

Back 29

The strategy to be used

Front 30

Following the execution of a simulation, the results can be written to what?

Back 30

1. Clipboard

2. Database

3. Visual Business Director

4. Interaction History

Front 31

Which are the dimensions of the Visual Business Director?

Back 31

1. Direction

2. Operator

3. Application

(not volume)

Front 32

Visual Business Director can be used to A/B test two strategies?

Back 32

True

Front 33

Which simulations can be re-executed?

Back 33

Those with a status of "Resolved-Completed"

Front 34

Which landing page is used to define propositions?

Back 34

Proposition Data landing page

Front 35

To access the customer property Age in the filter component you have to use what construct?

Back 35

Primary.Age

Front 36

You use the interaction history component to retrieve history of who?

Back 36

a specific customer

Front 37

The Decisioning Analytics group has which three models?

Back 37

1. Adaptive Model

2. Predictive Model

3. Scorecard Model

Front 38

To randomly select between two or more propositions we use which component?

Back 38

Champion Challenger

Front 39

Which property is always set by the adaptive model?

Back 39

pyPropensity

Front 40

To check if the proposition was accepted before, what is the expression in the Expression builder?

Back 40

pyOutcome = "Accept"

Front 41

The data transform defined under the Auto-Run tab will be invoked when a strategy is saved

Back 41

True

Front 42

Pega Decision Management is used to better manage interactions with customer through which 3 aspects?

Back 42

1. agility

2. consistency

3. greater acuracy

Front 43

Decision strategies that deliver NBA decisions are combined of what 3 aspects?

Back 43

1. business rules

2. customer data

3. predictive models

Front 44

the LISTEN aspect of the NBA model is satisfied by what?

Back 44

INteraction history

Front 45

NBA decisions are based of what two things?

Back 45

1. what does the customer need right now

2. what are the business objectives for this interaction

Front 46

NBA must have 4 Customer characteristics

Back 46

1. Contextual

2. TImely

3. Relevant

4. Consistent

Front 47

NBA must have 4 Business characteristics

Back 47

1. Growth

2. Service

3. Retention

4. Risk mitigation

Front 48

What will make the NBA change?

Back 48

Selecting a call reason on advisor Dashboard

Front 49

What is determined by the predictive models in the decision engine?

Back 49

Propensity %

Front 50

What are the key features that come with PDM OOTB

Back 50

1. Proposition Management

2. Decision Strategies

3. Interaction History

4. Visual Business Director

5. Adaptive Decision Manager

6. Predictive Analytics Director

Front 51

What are the landing pages used for PDM?

Back 51

1. Decisions

2. Predictive Analytics

3. Monitoring

4. Infrastructure

Front 52

What are the PDM rule types?

Back 52

1. Strategy

2. Decision Table/Tree

3. Scorecards

4. Predictive Model

5. Adaptive model

6. Interaction

Front 53

What are the Decision Components in a strategy?

Back 53

1. Import

2. Business Rules

3. Decision Analytics

4. Enrichment

5. Arbitration

6. Selection

7. Aggregation

Front 54

What does the IMPORT decision component do?

Back 54

bring data in from an external source for the strategy to use

Front 55

What does the ENRICHMENT decision component do?

Back 55

Perform dynamic calculations

Front 56

What does the ARBITRATION decision component do?

Back 56

Filter out propositions that are less relevant to customer or proposition a customer isn't eligible for

Front 57

What does SELECTION decision component do?

Back 57

Rank propositions

Front 58

What does AGGREGATION decision component do?

Back 58

Calculate of aggregate numbers

Front 59

What are the 3 core services of the Decision Management?

Back 59

1. INteraction history (communication)

2. visual business director (3d visuals)

3. adaptive decision manager (live data)

Front 60

What does the "Separation of Concerns" mean in PDM?

Back 60

Each sub-strategy addresses a separate aspect

different people can be responsible for different aspects

Front 61

How are propositions listed?

Back 61

Pages

Front 62

How can you get to the Proposition management landing page?

Back 62

Designer studio -> Decisioning -> Decisions -> Proposition Management

Front 63

What does the Proposition Managment page used for?

Back 63

1. Editing properties

2. Creating new propositions

3. Duplicating/editing propositions

Front 64

How do you get to the INteraction history landing page?

Back 64

Designer studio -> Decisioning -> monitoring -> interaction history

Front 65

What are the tabs on interaction history landing page

Back 65

1. Accept Rate

2. Volume by Channel

3. Volume by Proposition

4. Recent Interactions

Front 66

How do you get to the Visual business director?

Back 66

Designer studio -> Decisioning -> monitoring -> VBD

Front 67

What is the Applies to class that decision management strategies reference?

Back 67

Data-Customer (gives access to customer related properties)

Front 68

What are the different types of IMPORT component?

Back 68

1. Data import

2. Interaction history

3. Proposition Data

4. Sub strategy

Front 69

What are the different types of Business Rules component?

Back 69

1. Decision Tree

2. Decision table

3. Map values

Front 70

What are the different types of Decision Analytics component?

Back 70

1. Adaptive Model

2. Predictive Model

3. Scorecard

Front 71

What are the different types of ARBITRATION component?

Back 71

1. COntact Policy

2. Filter

3. Geo-fence filter

4. Prioritize

5. Segment filter

Front 72

What are the different types of ENRICHMENT component?

Back 72

1. Data join

2. Set property

Front 73

What are the different types of SELECTION component?

Back 73

1. Champion Challenger

2. Switch

Front 74

What are the different types of AGGREGATION component?

Back 74

1. Group by

2. Financial Calculation

Front 75

What type of modeling is done offline?

Back 75

Predictive - uses historical data

Front 76

What type of modeling is done in real-time?

Back 76

Adaptive - automates everything can be automated in a predictive model

Front 77

Any model development using standard PMML can be executed by PDM?

Back 77

TRUE

Front 78

Adaptive modeling requires NO existing behavior data?

Back 78

TRUE

Front 79

Does every human or every proposition have a predictive model?

Back 79

Proposition

Front 80

What is the default performance value?

Back 80

0.5

Front 81

Model performance is based on what you things

Back 81

1. Accept rate

2. Number of Responses

Front 82

what is the default interaction history fetch?

Back 82

31 days

Front 83

what does the Group by component do?

Back 83

1. count number of interaction that meet a certain condition

2. set pyOutcomes to Accept if an offer has been selected before

Front 84

What does is A/B testing used for?

Back 84

1. Complete two simulation runs

2. Generate two data sets

3. Compare two different strategies

Front 85

What does the delta mode of a VBD show?

Back 85

Impact of a strategy change by visually representing that delta

Front 86

What is the Champion Challenger?

Back 86

Testing two strategies against each other where the champion is the default strategy and challenger is the edited strategy

Front 87

How do you get to the Simulation landing page?

Back 87

Designer Studio -> Decisioning ->Decisions -> Simulations

Front 88

For simulation, where should results be written to?

Back 88

1. VBD

2. database class

Front 89

What statistics are shown on the Simulation landing page?

Back 89

1. progress report

2. # of records

3. processing speed

4. current status

Front 90

Examples of OOTB reports

Back 90

1. proposition distribution

2. VBD

Front 91

Where do you define the hierarchy?

Back 91

Decisioning -> Decisions -> Proposition management -> Hierarchy

Front 92

Where do you define propositions?

Back 92

Decisioning -> Decisions -> Proposition Management -> proposition data

Front 93

Where do you create strategy?

Back 93

Applications -> Decision -> Strategy -> Create

Front 94

How do you test the flow?

Back 94

Application -> Decision -> Interaction -> change strategy invoked to 'strategy'