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7 Cards in this Set
- Front
- Back
What is conformity also known as ? |
Majority influence |
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Whe does conformity occur |
When people adopt the behaviour , attitudes or beliefs of the majority after being exposed to their values or behaviour |
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Name the three explanations of conformity |
Informational(need to be right) and normative(the need to be liked) social influence and identification to social roles and expectations |
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Name three types of conformity |
Compliance, internalosation, identification |
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Define compliance |
Going along with the group without a change in attitude (without necessarily aggreeing). Group pressure gone = compliance gone |
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Define internalization |
Private beliefs change and public views change. Conformity continues even when group pressure is gone |
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Define indetification |
Identify with roles assigned and act according to role. Not always enthusiastic |