Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
73 Cards in this Set
- Front
- Back
|
(36 Rules of Social Media)
1-If all you respond to are complaints... |
...That's all people will send you.
|
|
|
(36 Rules of Social Media)
2- Stop and ask.... |
...Would an actual person talk that way?
|
|
|
(36 Rules of Social Media)
3- Everyone says they don't want to be marketed to but... |
...They just don't want to be talked down to.
|
|
|
(36 Rules of Social Media)
4- The consumer is out for himself... |
...Not for you.
|
|
|
(36 Rules of Social Media)
5- As monetization attempts go up... |
...Consumer experience goes down.
|
|
|
(36 Rules of social media)
6- Don't try to be clever... |
...BE clever.
|
|
|
(36 Rules of Social Media)
7- Social is 24/7... |
...Not a one time stunt.
|
|
|
(36 Rules of Social Media)
8- Always... |
...Write Back.
|
|
|
(36 Rules of Social Media)
9- Have an... |
...ROI.
(Return on Investment: Gain from Investment- Cost of Investment *Divided by* Cost of Investment. |
|
|
(36 Rules of Social Media)
10- People would rather talk to, "Comcast Melissa," then... |
...Comcast.
(Example "Flo, the Progressive Girl.") |
|
|
(36 Rules of Social Media)
11- Solve problems for people that talk about you... |
...Even if they don't address you.
|
|
|
(36 Rules of Social Media)
12- Not everything will work... |
...And that's fine.
|
|
|
(36 Rules of Social Media)
13- Embrace... |
...Negative content about your brand.
|
|
|
(36 Rules of Social Media)
14- Everyone's... |
...An Influencer
|
|
|
(36 Rules of Social Media)
15- If fans distribute your content without permission... |
...Offer to help.
|
|
|
(36 Rules of Social Media)
16- It's ok to drive people to your site... |
...Instead of Facebook.
|
|
|
(36 Rules of Social Media)
17- Upgrade your page... |
...Or delete it.
|
|
|
(36 Rules of Social Media)
18- Don't make people do X, Y, then Z... |
...Stick with X.
|
|
|
(36 Rules of Social Media)
19- Last year: Pump out content... |
...This Year: Optimize Content.
|
|
|
(36 Rules of Social Media)
20- Become BFFs... |
...with your Facebook reps.
|
|
|
(36 Rules of Social Media)
21- Social Media doesn't exist in a vacuum... |
...Make traditional media and social work together.
|
|
|
(36 Rules of Social Media)
22- Desktop is conquered territory... |
...Mobile is the battlefield.
|
|
|
(36 Rules of Social Media)
23- If you don't see financial results... |
...You wasted your money.
|
|
|
(36 Rules of Social Media)
24- People fight... |
...For their privacy.
|
|
|
(36 Rules of Social Media)
25- The only way to scale word of mouth... |
...Paid advertising.
|
|
|
(36 Rules of Social Media)
26- Have a... |
...Crisis Plan.
|
|
|
(36 Rules of Social Media)
27- Don't use ads to prop up boring content... |
...Use ads to accelerate useful content.
|
|
|
(36 Rules of Social Media)
28- Forget individuals... |
...You're creating content that encourages groups to form.
|
|
|
(36 Rules of Social Media)
29- Pople don't want to shop... |
...Where they socialize.
|
|
|
(36 Rules of Social Media)
30- Contests and sweepstakes are fine... |
...If you want to encourage short relationships.
|
|
|
(36 Rules of Social Media)
31- People care what you had for breakfast... |
...If you're a food brand.
|
|
|
(36 Rules of Social Media)
32- Pinterest.... |
...Works!
|
|
|
(36 Rules of Social Media)
33- Your fans... |
...OWN your brand.
|
|
|
(36 Rules of Social Media)
34- If you're bored by social media... |
...It's because you're trying to get more value than you can create.
|
|
|
(36 Rules of Social Media)
35- Think past vanity metrics like... |
...Followers
|
|
|
(36 Rules of Social Media)
36- It's an organism... |
...Not a process.
|
|
|
Digital Retail
"King and Queen..." |
Itunes and Amazon.
|
|
|
Components of Itunes' advertising/promotion...
|
Single of the Week, Deal of the day, Banners, Scroll Bars, etc.
(Secured via voting panels.) |
|
|
Why might Itunes and Amazon have different kinds of listeners/consumers? Is one more adult oriented?
|
Amazon could be considered to be the more adult orientated because it sells products other than music. (Not many young people are looking for Home Decor and Groceries via online.)
|
|
|
Financial splits of Itunes and Amazon...
|
E-tail gets 30%, Label get 70%.
|
|
|
Independent artists that want to sell their music can utilize...
|
Tunecore and CD Baby
|
|
|
Metadata....
|
data about data.
|
|
|
Packshot
|
A still or moving image of a product usually featuring it's packaging and labeling in an advertisement.
|
|
|
ISRC Code
|
International Standard Recording Code, is the internationally recognized identification tool for sound and music video recordings.
|
|
|
UPC Code
|
Barcode
|
|
|
Brand Partnerships:
Players... |
Brands, Agencies, Labels (strategic marketing department.)
|
|
|
Brand Partnerships:
4 types of deals... |
Sponsorship, Product Placement, brand licensing, brand ambassadorship.
|
|
|
Tour sponsorship example
|
Lil Wayne and Mountain Dew.
(Mountain Dew label featured on stage, tickets, etc.) |
|
|
Product Placement
|
Remember the Avril Lavigne music video?
Another example is Lady Gaga- Telephone music video |
|
|
Licensing- What exactly is being licensed? Likeness? Lyrics? Video? Logo?
What are the two financial models? |
Advance against royalties or equity in the brand.
|
|
|
How can an artist/label market a new release via mobile?
|
Text Campaign, artist-centric app, optimizing website for mobile, text-to-win campaigns, subscription based mobile fan clubs.
|
|
|
Digital Fan Club Management:
Pros and effects? |
Grow, Engage, Monetize your audience.
Links to your other social media accounts. (Facebook, Twitter, etc.) |
|
|
In regards to branding, what's in it for the brand? What's in it for the artist? Can a brand negatively affect the images of the artist?
|
At the end of the day, the music of an artist should not ever be associated with anything consisting of negative or unsettling imagery or political/religious reference. The goal of any mass marketable artist or product is to ultimately instill feelings of pleasure, security, sense of positive/constructive experience.
|
|
|
RETAIL
Examples of Mass Merch? |
Walmart, Target, Best Buy
|
|
|
RETAIL
Examples of Chain? |
Transworld, Hastings, Barnes and Noble.
|
|
|
RETAIL
Examples of Indie? |
Amoeba, Waterloo, Other Music.
|
|
|
RETAIL
Examples of Non-Traditional |
Starbucks, Duane Reade, Walgreens, Hot Topic.
|
|
|
Within a record store...
What is an end-cap? |
An isolated area where a specific album/artist is highlighted and stands out.
(Imagine a cul-de-sac.) |
|
|
Within a record store....
What is a listening station? Who pays for them? |
(I don't know.) ( - _ - )
|
|
|
The different categories of advertising...
|
Print, TV/Radio, Online, Non-Traditional
|
|
|
PRINT
List types and examples... |
Consumer- People
Trade- Billboard Co-op- (I don't know) |
|
|
PRINT
Why might it be a good idea to advertise in Trade? |
Industry personell may discover your product/brand/artist within TRADE and decide to provide sponsorship or further brand opportunities that are of mutual financial interest to both parties.
|
|
|
TV
Why don't you see much advertising of music on TV? |
It's very expensive.
|
|
|
List the different types of online advertising....
|
Banner ads, price per impression, price per click.
|
|
|
List a few examples of Non traditional forms of advertising...
|
Taxi ads, movie theater previews, blimps, etc.
|
|
|
What determines how much you pay for an ad?
|
Visibility! How many people can see it in a day? An ad in Times Square is undoubtedly very expensive.
|
|
|
What is a rate-card?
|
A document containing prices and descriptions for the various ad placement options available from a media outlet.
|
|
|
Where can music be synced?
|
Television programs, Film background music, sporting events, product advertising.
|
|
|
Who makes the decision for music to be synced?
|
Depends. Usually either music supervisor, ad agency, music producer or creative director.
|
|
|
List criteria that designates whether or not a song is good for a specific sync...
|
Tempo, Dynamics, Artist/Song equity, instrumentation, genre, era, lyrics.
|
|
|
What determines how much is payed for a song?
|
Length of use, type of use, how big the artist or song is, who is using it and how big their audience is (project budget), who else is being licensed for the project, and so on.
|
|
|
How do you maximize a sync?
|
Social, email-blast, grassroots/digital marketing, press release/ media alert, record the clip and post online, secure a CHYRON, set up with Shazaam, etc.
|
|
|
Is every sync a good sync?
|
No. Be cautious of the message/imagery of the sync and if it could negatively affect the connotation between the artist and the song.
(Music used in a laxative commercial will make your audience think about you as a minstrel of poo.) |
