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13 Cards in this Set
- Front
- Back
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Consumerism
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An organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.
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Environmentalism
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An organized movement of concerned citizens and government agencies to protect and improve people's living environment.
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Environmental sustainability
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A management approach that involves developing strategies that both sustain the environment and produce profits for the company.
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Enlightened marketing
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A marketing philosophy holding that a company's marketing should support the best long-run performance of the marketing system.
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Consumer-oriented marketing
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The philosophy of enlightened marketing that holds that the company should view and organize its marketing activities from the consumer's point of view.
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Customer-value marketing
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A principle of enlightened marketing that holds that a company should put most of its resources into customer value-building marketing investments.
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Innovative marketing
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A principle of enlightened marketing that requires that a company seek real product and marketing improvements.
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Sense-of-mission marketing
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A principle of enlightened marketing that holds that a company should define its mission in broad social terms rather than narrow product terms.
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Societal marketing
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A principle of enlightened marketing that holds that company should make marketing decisions by considering consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests.
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Deficient products
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Products that have neither immediate appeal nor long-run benefits.
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Pleasing products
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Products that give high immediate satisfaction but may hurt consumers in the long run.
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Salutary products
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Products that have low appeal but may benefit consumers in the long run.
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Desirable products
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Products that give both high immediate satisfaction and high long-run benefits.
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