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10 Cards in this Set
- Front
- Back
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SWOT analysis (4)
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a systematic and thorough analyis of the organizations current situation with attention to
internal strenghts internal weaknesses external opportunities external threats |
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value chain
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primary and secondary activites
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External environment (5)
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sociocultural environment
technological developements economic conditions political climate competitive environment |
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issues management
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a technique used by many firms that is focused on a single issue
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stakeholder analysis (5)
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employees
customers suppliers stockholders community |
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chaos theory
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predictions of the future can be enormously inaccurate as a result of only slight imprecision in the measurement of existing conditions
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three levels of strategy
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corporate
business functional |
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corporate strategy
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domain definition
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corporate level strategy- the big picture
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concentration on a single business
vertical integration diversification the portfolio matrix model strategic sbu choices |
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vertical integration
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owning members of the supply chain
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