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26 Cards in this Set
- Front
- Back
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American Royalty |
Wealthiest Households, Established Adults, Prestigious Housing, Luxury Living, Healthy Lifestyles, Highly-educated, Financially Sound, World Travelers, Influential, Digitally-savvy
The Pudas' |
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Platinum Prosperity |
Affluent, High Power Professionals, Philanthropic, Empty-nesters, Cultural activities, High quality products, Healthy living, Upscale, Gourmet, Conventional |
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Kids and Cabernet |
Wealthy, Suburban, Family-focused, Well-education, Brand Conscious, Conservative natures, Theme park trips, Safety-minded, Convenience, Prosperous Parents
The Varners :) |
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Picture Perfect Familes |
Child-rearing, Professional Careers, Dual Incomes, Risk-adverse, Leadership roles, Activity Lifestyles, Sports Activities, Team Players, Practical Priorities, Digitally Plugged-In
The Gondecks (Us) :) |
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Couples with Clout |
Prosperous, Upscale, Global Travelers, Luxury, Fitness-minded, Extreme sports, Foodies, Risk Takers, Online Receptivity, Financially Secure
The BeBouts |
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Jet Set Urbanites |
Affluent, Urban hip, Socially active, Vogue, New product adopter, Progressive, Quality Products, Recycler, Global sensitivity, Internet utilitarian
Josh and I |
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Generational Soup |
Tech-savvy, Online shoppers, Family-centric Established neighborhoods, Multigenerational households, Seasoned travelers, Responsible, Well-educated, Affluent
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Babies and Bliss |
Power shoppers, Convenience, Young children, Financially-savvy, Price-sensitive, Conservative views, Well-educated, Athletic activities, Large families Upscale
Colleen and her family :) |
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Family Fun-tastic |
Pro-green attitudes, Online shoppers, Music lovers, Bargain hunters, Political moderates, Older children, Sports enthusiasts, Faith-based views, Family-centric, Established couples |
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Cosmopolitan Achievers |
Globally-aware, Internet newshounds, Brick and mortar shoppers, Ambitious, Eco-friendly, Progressive liberals, Prestige brands, Healthy living, Upscale neighborhoods, Asian |
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Aging of Aquarius |
Environmentally-responsible, Brand- and store-loyal, Enthusiastic investors, Ethically-responsible, Eclectic shoppers, Well-educated, Cruises, Empty nests, Health-conscious, White collar baby boomers |
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Golf Carts and Gourmets |
Active retirement Upscale Beach communities Television watchers Loyal shoppers Brand-conscious Foodies Resort sports Condo-dwellers Grandparents |
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Silver Sophisticates |
Global-consciousness, Ecological lifestyle, Experienced travelers, Established neighborhoods, Stylish homes, Empty nests, Philanthropic, Art connoisseurs, Liberal, Retirees |
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Boomers and Boomerangs |
Heavy web users, Solid credit, Convenience, Sports enthusiasts, Budget-minded, Diverse, Family activities, Eclectic lifestyles, Young adults, Boomer-aged |
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Suburban Style |
Value-minded Internet convenience Brand-conscious Community-minded Upscale lifestyles Success-driven Career-focused Family-centric activities Diverse households Suburban-dwellers |
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Sports Utility Families |
Unpretentious Anti-media advertising Online shoppers Physical fitness Team sports fans Conservative views Responsible Kid-Centered Upscale Full houses |
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Settled in Suburbia |
Pro-internet ads, Comfortable lifestyles, Theme park preferences, Solid investments, Brand-conscious, Gaming, Well-educated, Suburban living, Commuter jobs, Diverse family units |
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Cul de Sac Diversity |
Internet convenience, 2nd generation success, Internet friendly, Career-focused, Tolerant, Community-minded, Children team sports, Main stream brands, Bilingual, Ethnically diverse |
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Suburban Attainment |
Internet convenience, Practical, Luxury vehicles, Health-conscious, Community-oriented, Socially active, Success-driven, Cultural tolerance, Value shoppers, Traditional |
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Full Pockets, Empty Nests |
Internet adopters, Financially secure, Well-traveled, Fitness-minded, Upscale, Cultured, Green aware, Socially active, Empty-nesters, Comfortable lifestyle |
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No Place Like Home |
Internet utilitarian, Ad-adverse, Mixed media adoption, Smart shoppers, Charitable Stable Family values, Matter of fact, Laid-back boomers, Active young adults |
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Unspoiled Splendor |
Internet pragmatics, Price-conscious, Community-minded, American-made, Coupon favorable, Conservative finances, Rustic outdoor sports, Traditional, Empty-nesters, Upper middle-class |
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Fast Track Couples |
Digital dependant, Online receptive, Active credit users, Technology adopters, Open-minded, Active lifestyles, Sports-oriented activities, Status-conscious, Upwardly-mobile, Younger adults |
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Families Matter Most |
Risk avoiders, Electronics adopters, Internet interactive, Conformity, Credit revolver, Price-sensitive, Casual perspective, Family values, Team sport activities, Sprawling families |
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Status Seeking Singles |
Technology early adopters, International travelers, Busy social lives, Internet-savvy, Digitally active, Health conscience, Upscale, Trendy Upwardly-mobile, Middle aged singles |
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Urban Edge |
Progressive, Digitally-literate, Internet-savvy, Risk takers, Financially-sensible, Exercise enthusiasts, Cutting-edge culture, Hip Urban-dwellers, Socializing singles |
