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7 Cards in this Set
- Front
- Back
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Marketing |
Is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders |
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Exchange means |
People give up something in order to receive something they would rather have five |
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The five conditions must be satisfied for an exchange to take place. |
1: Must be two parties 2: each party must have something of value 3: each party must be capable of communication and delivery 4: each party is free to accept or reject the exchange offer 5: each party believes it is appropriate or desirable to deal with the other party |
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What are the 4 competing philosophy’s of marketing management. |
1: Production orientation 2: sales orientation 3: marketing orientation 4: social marketing orientation |
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Sales orientation |
Back (Definition) |
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Marketing orientation |
Back (Definition) |
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Social marking orientation |
Back (Definition) |
