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16 Cards in this Set
- Front
- Back
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15 Distinctions to e-marketing
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1. Power to buyers 2. Speed of change 3. Not restricted by place 4. Global reach 5. 24/7 6. Knowledge management 7. Market deconstruction 8. Open standards 9.Interdisciplinary standards 10. Intellectual capital rules 11. Bits, not atoms 12. Automation 13. Scalability 14. Mass customization 15. Market fragmentation |
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Power shift to buyers |
Consumers are in control, they trust each other more than companies |
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Speed of change and time expectations |
Faster work processes and higher consumer expectations |
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Not restricted by place |
Accessed anywhere and cuts out the middle man |
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Global reach |
There are no borders |
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24/7 |
No closing time |
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Knowledge management |
Strategic assets - must be captured, developed and shared |
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Market deconstruction |
New industries emerging - less tradition |
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Open standards |
Companies can access others databases - smooth supply chain and CRM |
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Interdisciplinary standards |
Specialization - cross functional understanding |
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Intellectual capital rules |
Creativity, imagination and e-ship are critical |
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Bits, not atoms |
Can't touch, taste, or smell digital |
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Automation |
Self-serve payment/fulfillment/transactions |
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8 key opportunities |
1. Lower costs 2. Trackable and measurable 3. Global 4. Personal 5. One-to-one marketing 6. More interesting campaigns 7. Better conversion rates 8. 24/7 marketing |
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7 stages of development |
1. the listing 2. the online brochure 3. lead capture 4. online marketing 5. integrated marketing 6. web 2.0 7. web 3.0 |
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What is the key to good e-marketing? |
Strategy |
