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10 Cards in this Set

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Webmaster
The person who manages a firm's Web site.
e-active marketing
The two major components of Internet marketing: e-commerce and interactive marketing.
e-commerce
Selling goods and services on the Internet.
FAQs (frequently asked questions)
Questions people have about various items or services.
Cyberbait
Some type of lure or attraction that brings people to a Web site.
Interactive marketing
Individualizing and personalizing Web content and e-mail messages for various consumers.
Brand spiraling
The practice of sing traditional media to promote and attract consumers to a Web site.
Blogs
Online musings by an individual or group; the term is derived from Web logs.
Search engine optimization (SEO)
The process of increasing the probability of a particular company's Web site emerging from a search.
Viral marketing
An advertisement that is tied to an e-mail or other form of online communication in which one person passes on the advertisement or e-mail to other consumers.