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10 Cards in this Set
- Front
- Back
- 3rd side (hint)
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Marketing. |
the activities that develop an offering to satisfy a customer need. |
Chapter 1 |
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Production Orientation |
a focus on manufacturing and production quantity in which customers are supposed to accept whats available. |
Chapter 1 |
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Sales Orientation |
hard selling to the customer, who has greater choice thanks to more competition. |
Chapter 1 |
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Marketing Company Orientation |
coordination of marketing activities, incl. ads, PR, and sales, into one department. Aims to understand the customer. |
Chapter 1 |
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Societal Marketing Orientation |
looking not only at customer, but the external environment as well. |
Chapter 1 |
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Relationship Marketing Orientation, 2 strategies |
Developing a relationship with the customer. 2 Strategies: Customer satisfaction and Relationship Marketing. |
Chapter 1 |
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Customer Satisfaction |
customers evaluation of a good or service in terms of whether or not it as met their needs and expectations |
Chapter 1 |
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Relationship Marketing |
a strategy that focuses on keeping and improving relationships with existing customers |
Chapter 1 |
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Customer Value |
the relationship between the benefits and the sacrifice necessary to obtain those benefits |
Chapter 1 |
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What is the Marketing Mix? What does it do? |
Product, Price, Place, Promotion. These factors help create a proper strategy to go after a market segment. |
Chapter 1 |
