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4 Cards in this Set

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Promotion
-Marketing communication that informs, persuades, or reminds potential buyers to influence them or elicit a response
Promotional Strategy
-A plan for the integrated application of Promotional Elements (advertising, public relations, personal selling, sales promotion) to achieve Competitive Adantage
Competitive Advantage
-The unique set of features of a company and its products that are perceived by the target market as significant and superior to the competition
Promotional Mix
-The combination of promotional tools used to reach the target market and fulfill the organization's overall goals