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http://www.homeworkfortune.com/MKT-500-WK-6-Assignment-2-Part-B-Your-Marketing-Plan-MKT500-07.htm |
MKT 500 (Latest) WK 6 Assignment 2: Part B: Your Marketing Plan |
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Write a four to five (4-5) page paper in which you: 1) Revise your executive Summary from Assignment 1, based on feedback from your instructor. 2) Develop a branding strategu for your product that covers the brand name, logo, slogan and at least one (1) brand extension. |
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3) Develop a marketing strategy for your product and determine an appropriate time table for execution of the pan (e.g: phase 1, phase 2, etc.). Provide a rationale for your response.
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