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MKT 500 (Latest) WK 8 Assignment 3: Part C: Your Marketing Plan
Write a six to seven (6-7) page paper in which you:
1- Develop the company’s branding, pricing and distribution strategy.
2- Provide the following marketing strategy information: |
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a) Classify the company’s major competitors as inter-or-intra-competitors. Categorize the competitors’ major strengths and weaknesses.
b) Develop the differentiation strategy in relation to the closest competitor.
c) Establish whether the company’s intention is to be a leader or follower within the industry. |
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d) Assess the level of the impact that the salient macro-environmental issues (e.g., legal, technological, social and economic, etc. ) and trends with which the company must contend could potentially have on the company’s marketing strategy.
e) Discuss the marketing research tools that you used in your marketing strategy.
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